CMKG CPCM Exams 2024 final for actual exam

CMKG CPCM Exams 2024 final for actual exam D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - CORRECT ANSWER-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into the POG software. D. All of these are justifications for expanding category space - CORRECT ANSWERWhich of the following is not a justification for expanding category space within a retail environment? A. Changes in category profitability B. Changing consumer preferences C. Changing category role D. All of these are justifications for expanding category space E. Category growth B. Product line extension - CORRECT ANSWER-A Supplier decides to introduce a new product size in Brand A, which is a 12-pack of smaller-sized products than the original lineup. What is this an example of? A. Brand extension B. Product line extension C. Cannibalization D. Incremental contribution C. % of stores carrying - CORRECT ANSWER-If 'ACV Distribution' data is not available, what is an alternate measure that you can use to understand product distribution at an item level? A. % of volume B. % of inventory turns C. % of stores carrying D. % of out of stocks D. Identifies the additional category volume from adding a particular item. - CORRECT ANSWER-Which of the following most accurately describes incremental contribution? (Select the best answer) A. Is the additional item volume realized from the addition of an item. B. All of these describe incremental contribution. C. Is the volume to be expected when adding an item to a category. D. Identifies the additional category volume from adding a particular item. B. False. Different target Shoppers will determine the assortment choices for different Retailers. - CORRECT ANSWER-True or false? Item level assortment within a category should be the same across retailers within the same channel. A. True. Assortment choices are driven by the overall consumer shopping in the market. B. False. Different target Shoppers will determine the assortment choices for different Retailers.