AD CRITIQUE ASSIGNMENT
Submitted By:
Miss Farhana Chowdhury
501146219
Submitted To:
Dr. Yanina Chevtchouk
MKT 535-701E
Submitted on: 27th March, 2024
, INTRODUCTION
Advertising accurately reflects the attitudes of society about various subjects. Its goal is
to communicate an organization's message to the general public. It is an efficient tool for
companies and organizations that boosts sales and revenue, promotes brand equity and identity,
inspires desire and aspiration, introduces new goods and services, and raises consumer brand
loyalty and promotional awareness. Priceline and Hornbach's two ad campaigns for female
empowerment presented contemporary women in distinct ways. Both gave presentations
emphasizing women's value in society and traditionally in male-dominated professions like
sports and home remodeling.
This report aims to highlight the expectations placed on women in contemporary society
by analyzing the similarities and contrasts between the two advertisements. We will evaluate
each advertisement's impact on reaching its target audience through various marketing channels.
SECTION 1
Firstly, a common element between the two advertisements is the representation of
gender equality in fields traditionally held by men. Therefore, the goal of both advertisements is
to empower women by addressing cultural norms and prejudices that limit their potential. Both
ads use slogans at the end of their ads to overpower women’s empowerment in these industries.
Submitted By:
Miss Farhana Chowdhury
501146219
Submitted To:
Dr. Yanina Chevtchouk
MKT 535-701E
Submitted on: 27th March, 2024
, INTRODUCTION
Advertising accurately reflects the attitudes of society about various subjects. Its goal is
to communicate an organization's message to the general public. It is an efficient tool for
companies and organizations that boosts sales and revenue, promotes brand equity and identity,
inspires desire and aspiration, introduces new goods and services, and raises consumer brand
loyalty and promotional awareness. Priceline and Hornbach's two ad campaigns for female
empowerment presented contemporary women in distinct ways. Both gave presentations
emphasizing women's value in society and traditionally in male-dominated professions like
sports and home remodeling.
This report aims to highlight the expectations placed on women in contemporary society
by analyzing the similarities and contrasts between the two advertisements. We will evaluate
each advertisement's impact on reaching its target audience through various marketing channels.
SECTION 1
Firstly, a common element between the two advertisements is the representation of
gender equality in fields traditionally held by men. Therefore, the goal of both advertisements is
to empower women by addressing cultural norms and prejudices that limit their potential. Both
ads use slogans at the end of their ads to overpower women’s empowerment in these industries.
