Pardot Cloud Consultant Certification
QUIZ FORMAT Summarized and
Answered
d
What is Pardots policy on importing lists?
a. If you call or email and obtain user permission
b. Don't use purchase lists.
c. Be transparent with your sending methods
d. All of the above
d
What is Pardot's policy on permission to send email?
a. Keep check box to opt in unchecked
b. Don't bury opt in details in your privacy agreement
c. Neither a or b
d. Both a and b
a
How should you handle emailing to Tradeshow lists?
a. Send initial email to the list saying where you got their name and that you thought
they'd be interested but can opt out here.
b. Have a place at the tradeshow where users enter their emails for a raffle, and then
get placed on an email list
c. Buy the tradeshow list from the host
d. None of the above
c
Where does the cookies opt-in by country message appear?
a. Bottom of page
b. Left of page
c. Top of page
d. Right of page
F
T/F: If the visitor either opts in or opts out for permission for Pardot to track cookies, the
banner will close, and will continue to appear at each subsequent visit until they either
answer the question, delete cookies, or visit from a different browser.
T
,T/F: If a prospect opts out of tracking, everything operates as if their cookies are
disabled - email link clicks and form submissions will still appear in their activity history,
but you will not see their page views, form views, etc.
F
T/F: Pardot landing pages are not tracked independently of Pardot tracking code.
T
T/F: If a prospect ignores the cookie tracking opt-in message and neither opts in or out,
they will not be tracked.
a, c
What will you still see if a user opts out of cookie tracking? Select all that apply:
a. Email Link clicks
b. Page Views
c. Form Submissions
d. Form Views
b, d
What will you no longer see if a user opts out of cookie tracking? Select all that apply:
a. Email Link clicks
b. Page Views
c. Form Submissions
d. Form Views
d
What does Prospect Audits - Assignments display?
a. Who reassaigned a prospect
b. CRM users (if assigned by CRM)
c. Reassigned by CRM
d. All of the above
automation rules, segmentation rules, imports, completion actions, drip actions,
manual actions
How can a prospect be added to a list? List 6 different ways.
b, c
What does the Conversions Report show? Select all that apply:
a. Names of prospects that have been converted
b. Net new prospects your site is generating
c. How many visitors are turning into prospects
d. How many prospects are turning into visitors
d
How do you look for performance for a form on a Landing page?
a. Form Report
b. Form Handler Report
c. Pardot Analytics Report
d. Landing Page Report
, submissions, clicks, errors
What appears on a Landing Page report (3 things)?
Total number of times the form has been viewed
What does Total Views Metric show on the Forms Report?
Unique views
This measures the total number of times the object has been viewed, minus any
additional views from single prospects
b
What are Campaigns in Pardot?
a. They are the same as a CRM campaign
b. They are thematic touchpoints used to track the first touch point you have with a
prospect.
c. They are email groups used to send to groups of prospects
d. All of the above
Error Rate
This is the percentage of views that led to an error during the process of entering
information into a form on the landing page.
T
T/F: The statistics in an error report may be higher than the number of prospects
displayed in the resulting table. This is because prospects may have submitted a form
on the landing page multiple times, cleared their cookies between submissions, have
been deleted/archived or taken the action anonymously (as visitors).
Submission Rate
This is the ratio of the number of submissions to the overall number of views (i.e., what
percentage of the views led to a form on the landing page being successfully
completed).
Conversion
This is when an anonymous visitor successfully fills out the form or completes the
landing page.
Email address
In order for a visitor to convert into a prospect, what must Pardot have to identify that
visitor?
Submission
This is when a form or landing page has been successfully completed. This submission
could be by an existing prospect or an anonymous visitor.
T
T/F: A conversion will also count as a submission but a submission might not
necessarily be a conversion.
F
T/F: A prospect could complete the same form or landing page more than once which
would count as only one submission.
QUIZ FORMAT Summarized and
Answered
d
What is Pardots policy on importing lists?
a. If you call or email and obtain user permission
b. Don't use purchase lists.
c. Be transparent with your sending methods
d. All of the above
d
What is Pardot's policy on permission to send email?
a. Keep check box to opt in unchecked
b. Don't bury opt in details in your privacy agreement
c. Neither a or b
d. Both a and b
a
How should you handle emailing to Tradeshow lists?
a. Send initial email to the list saying where you got their name and that you thought
they'd be interested but can opt out here.
b. Have a place at the tradeshow where users enter their emails for a raffle, and then
get placed on an email list
c. Buy the tradeshow list from the host
d. None of the above
c
Where does the cookies opt-in by country message appear?
a. Bottom of page
b. Left of page
c. Top of page
d. Right of page
F
T/F: If the visitor either opts in or opts out for permission for Pardot to track cookies, the
banner will close, and will continue to appear at each subsequent visit until they either
answer the question, delete cookies, or visit from a different browser.
T
,T/F: If a prospect opts out of tracking, everything operates as if their cookies are
disabled - email link clicks and form submissions will still appear in their activity history,
but you will not see their page views, form views, etc.
F
T/F: Pardot landing pages are not tracked independently of Pardot tracking code.
T
T/F: If a prospect ignores the cookie tracking opt-in message and neither opts in or out,
they will not be tracked.
a, c
What will you still see if a user opts out of cookie tracking? Select all that apply:
a. Email Link clicks
b. Page Views
c. Form Submissions
d. Form Views
b, d
What will you no longer see if a user opts out of cookie tracking? Select all that apply:
a. Email Link clicks
b. Page Views
c. Form Submissions
d. Form Views
d
What does Prospect Audits - Assignments display?
a. Who reassaigned a prospect
b. CRM users (if assigned by CRM)
c. Reassigned by CRM
d. All of the above
automation rules, segmentation rules, imports, completion actions, drip actions,
manual actions
How can a prospect be added to a list? List 6 different ways.
b, c
What does the Conversions Report show? Select all that apply:
a. Names of prospects that have been converted
b. Net new prospects your site is generating
c. How many visitors are turning into prospects
d. How many prospects are turning into visitors
d
How do you look for performance for a form on a Landing page?
a. Form Report
b. Form Handler Report
c. Pardot Analytics Report
d. Landing Page Report
, submissions, clicks, errors
What appears on a Landing Page report (3 things)?
Total number of times the form has been viewed
What does Total Views Metric show on the Forms Report?
Unique views
This measures the total number of times the object has been viewed, minus any
additional views from single prospects
b
What are Campaigns in Pardot?
a. They are the same as a CRM campaign
b. They are thematic touchpoints used to track the first touch point you have with a
prospect.
c. They are email groups used to send to groups of prospects
d. All of the above
Error Rate
This is the percentage of views that led to an error during the process of entering
information into a form on the landing page.
T
T/F: The statistics in an error report may be higher than the number of prospects
displayed in the resulting table. This is because prospects may have submitted a form
on the landing page multiple times, cleared their cookies between submissions, have
been deleted/archived or taken the action anonymously (as visitors).
Submission Rate
This is the ratio of the number of submissions to the overall number of views (i.e., what
percentage of the views led to a form on the landing page being successfully
completed).
Conversion
This is when an anonymous visitor successfully fills out the form or completes the
landing page.
Email address
In order for a visitor to convert into a prospect, what must Pardot have to identify that
visitor?
Submission
This is when a form or landing page has been successfully completed. This submission
could be by an existing prospect or an anonymous visitor.
T
T/F: A conversion will also count as a submission but a submission might not
necessarily be a conversion.
F
T/F: A prospect could complete the same form or landing page more than once which
would count as only one submission.
