FLIPPED Pardot Cloud Consultant
Certification Answered 2022/2023
Can only use list:
a. If you call or email and obtain user permission
b. Don't use purchase lists.
c. Be transparent with your sending methods
What is Pardots policy on importing lists?
Keep check box to opt in unchecked
Don't bury opt in details in your privacy agreement
What is Pardot's policy on permission to send email?
Send initial email to the list saying where you got their name and that you thought
they'd be interested but can opt out here..
How should you handle emailing to Tradeshow lists?
Top of page
If the visitor either opts in or opts out for permission for Pardot to track cookies,
the banner will close, and will not appear again unless they delete cookies or visit
from a different browser.
If a prospect opts out of tracking, everything operates as if their cookies are
disabled. Email link clicks and form submissions will still appear in their activity
history, but you will not see their page views, form views, etc.
if a prospect ignores the message and neither opts in or out they will not be
tracked;
This does not apply to Pardot landing pages as they are tracked independently of
,Pardot tracking code and will be displayed in the prospect's 'Visitor Activities' but
will show 0 page views and 0 page visits.
Where does the cookies opt-in by country message appear and what happens with this
setting?
Email Link clicks
Form Submissions
What will you still see if a user opts out of cookie tracking?
Page Views
Form Views
What will you no longer see if a user opts out of cookie tracking?
Will show who reassaigned a prospect
If assigned by CRM, will use CRM users and Reassigned by CRM
What does Prospect Audits - Assignments display?
automation
and segmentation rules,
imports,
completion actions,
drip actions
and manually.
How can a prospect be added to a list?
It allows you to see how many net new prospects your site is generating and how
many visitors are turning into prospects
What does the Conversions Report show?
If your form is on a Pardot landing page, you should look to the Landing Page
Report for insight into the form's performance.
All submissions, clicks, errors, and other metrics appear on the Landing Page
Report and do not appear on the form report.
How do you look for performance for a form on a Landing page?
The total number of times your form has been viewed (including if a page has
been viewed more than once by the same individual).
, What does Total Views Metric show on the Forms Report?
If a prospect or visitor has viewed the form more than once, these views are
deducted from the "total unique views" number.
What do Unique Views measure?
Campaigns in Pardot are a different concept than you may be familiar with if you
use a CRM.
Each prospect (and many marketing elements) is associated with a single
campaign that can be used for reporting purposes, especially ROI.
Pardot Campaigns are typically thematic touchpoints (similar to "source" in other
system) and are used to track the first touch point you have with a prospect.
What are Campaigns in Pardot?
The error rate is the percentage of views that led to an error during the process of
entering information into a form on the landing page.
The statistics in the report may be higher than the number of prospects displayed
in the resulting table. This is because prospects may have submitted a form on
the landing page multiple times, cleared their cookies between submissions, have
been deleted/archived or taken the action anonymously (as visitors).
What is the Error rate on the Landing Page Report?
the ratio of the number of submissions to the overall number of views.
In other words, what percentage of the views led to a form on the landing page
being successfully completed.
What is Submission Rate on the Landing Page Report?
A conversion is when an anonymous visitor successfully fills out the form or
completes the landing page and thus "converts" into a prospect, in other words a
visitor with a known email address.
What is a CONVERSION?
Certification Answered 2022/2023
Can only use list:
a. If you call or email and obtain user permission
b. Don't use purchase lists.
c. Be transparent with your sending methods
What is Pardots policy on importing lists?
Keep check box to opt in unchecked
Don't bury opt in details in your privacy agreement
What is Pardot's policy on permission to send email?
Send initial email to the list saying where you got their name and that you thought
they'd be interested but can opt out here..
How should you handle emailing to Tradeshow lists?
Top of page
If the visitor either opts in or opts out for permission for Pardot to track cookies,
the banner will close, and will not appear again unless they delete cookies or visit
from a different browser.
If a prospect opts out of tracking, everything operates as if their cookies are
disabled. Email link clicks and form submissions will still appear in their activity
history, but you will not see their page views, form views, etc.
if a prospect ignores the message and neither opts in or out they will not be
tracked;
This does not apply to Pardot landing pages as they are tracked independently of
,Pardot tracking code and will be displayed in the prospect's 'Visitor Activities' but
will show 0 page views and 0 page visits.
Where does the cookies opt-in by country message appear and what happens with this
setting?
Email Link clicks
Form Submissions
What will you still see if a user opts out of cookie tracking?
Page Views
Form Views
What will you no longer see if a user opts out of cookie tracking?
Will show who reassaigned a prospect
If assigned by CRM, will use CRM users and Reassigned by CRM
What does Prospect Audits - Assignments display?
automation
and segmentation rules,
imports,
completion actions,
drip actions
and manually.
How can a prospect be added to a list?
It allows you to see how many net new prospects your site is generating and how
many visitors are turning into prospects
What does the Conversions Report show?
If your form is on a Pardot landing page, you should look to the Landing Page
Report for insight into the form's performance.
All submissions, clicks, errors, and other metrics appear on the Landing Page
Report and do not appear on the form report.
How do you look for performance for a form on a Landing page?
The total number of times your form has been viewed (including if a page has
been viewed more than once by the same individual).
, What does Total Views Metric show on the Forms Report?
If a prospect or visitor has viewed the form more than once, these views are
deducted from the "total unique views" number.
What do Unique Views measure?
Campaigns in Pardot are a different concept than you may be familiar with if you
use a CRM.
Each prospect (and many marketing elements) is associated with a single
campaign that can be used for reporting purposes, especially ROI.
Pardot Campaigns are typically thematic touchpoints (similar to "source" in other
system) and are used to track the first touch point you have with a prospect.
What are Campaigns in Pardot?
The error rate is the percentage of views that led to an error during the process of
entering information into a form on the landing page.
The statistics in the report may be higher than the number of prospects displayed
in the resulting table. This is because prospects may have submitted a form on
the landing page multiple times, cleared their cookies between submissions, have
been deleted/archived or taken the action anonymously (as visitors).
What is the Error rate on the Landing Page Report?
the ratio of the number of submissions to the overall number of views.
In other words, what percentage of the views led to a form on the landing page
being successfully completed.
What is Submission Rate on the Landing Page Report?
A conversion is when an anonymous visitor successfully fills out the form or
completes the landing page and thus "converts" into a prospect, in other words a
visitor with a known email address.
What is a CONVERSION?
