BUS 235 INTRODUCTION TO MARKETING WEEK 1
Marketing has often been defined in terms of satisfying customers’ needs and wants;
however, marketing criticsargue that marketing can be unethical by creating needs and
wants that did not exist before. Marketing can encourage customers tospend money on
goods and services the really do not need or want. Take a position on the following ethical
dilemma: Do you think marketing merely reflects the needs and wants of consumers, or
that marketing creates unnecessary customers’ needs and wants? Respond toat least two of
your classmates’ postings
From the readings ofour text and personal experience, I’ve found that marketing reflects the
wants and needs o consumers and also creates unnecessary consumer needs and wants. As stated
in our text, “a need occurs when a person feels deprived of basic necessities while a want is
Marketing has often been defined in terms of satisfying customers’ needs and wants;
however, marketing criticsargue that marketing can be unethical by creating needs and
wants that did not exist before. Marketing can encourage customers tospend money on
goods and services the really do not need or want. Take a position on the following ethical
dilemma: Do you think marketing merely reflects the needs and wants of consumers, or
that marketing creates unnecessary customers’ needs and wants? Respond toat least two of
your classmates’ postings
From the readings ofour text and personal experience, I’ve found that marketing reflects the
wants and needs o consumers and also creates unnecessary consumer needs and wants. As stated
in our text, “a need occurs when a person feels deprived of basic necessities while a want is
