Japan Auto Market
Corporate Business Policy & Strategies
Policy No: JapAutoM/CB/01
Title: Corporate Business Policy & Strategies
Prepared By: Mahmudul Ahsan Chowdhury
Manager (Sales & Marketing)
Policy:
In Order to focus the efforts of the Japan Auto Market Corporate sales staff, this
policy is prepared for overall sales operation of Japan Auto Market Corporate
business.
Purpose:
To outline the specific set of standards how Japan Auto Market Corporate business
department will be operated.
Scope:
Setting definitions of Japan Auto Market Corporate business, Establishing’s
Corporate business procedure, Setting Corporate business support structure,
finalizing discount policy for corporate customers, Setting approval authority of
department head of Japan Auto Market Corporate business.
SWOT Analysis:
● Strengths: Better product performance in Bangladesh.
● Weakness: At present market position is not so high.
● Opportunities: We have chance to dominate in Bangladesh Market.
● Threats: Little experience on product development and marketing.
, Sales Objectives/Goal:
Selling mainly focuses on creating a product and sell it for profits. Marketing
focuses on identifying the need of a specific group of potential customers and then
creating a profitable product that can satisfy those needs. It is basically Japan Auto
Market organization oriented, approach with satisfying customer needs as a core
objective.
Increasing annual sales and profit.
Increasing customer numbers.
Increasing upsells and cross-sells.
Improving customer retention.
Increasing conversion rates.
Increasing sales rep productivity.
Cutting the time sales reps spend on non-sales tasks.
Increase Annual Contract Value.
Improve Market Share.
Increase Customer Lifetime Value.
Enhancing sales processes and sales activities.
Definitions:
Corporate Business: Any sales irrespective of the number of ordered by any
institution, organization, corporate body or any other entities that have valid trade
license or certificate of incorporation or any other permission from concern
authority group will be treated as corporate sales.
Responsibilities:
Management of the Japan Auto Market, will regularly monitor the activity of
corporate business ensuring proper support to sales staff from lead generation to
closing the deal including ensuring the after sales services to satisfy the customers.
Head of Department will set the sales qualifying procedure, define the sales
qualifying parameters, and provide sales staff proper training, forms, and tools to
confirm ultimate sales. Management will also monitor all procedures and its
Corporate Business Policy & Strategies
Policy No: JapAutoM/CB/01
Title: Corporate Business Policy & Strategies
Prepared By: Mahmudul Ahsan Chowdhury
Manager (Sales & Marketing)
Policy:
In Order to focus the efforts of the Japan Auto Market Corporate sales staff, this
policy is prepared for overall sales operation of Japan Auto Market Corporate
business.
Purpose:
To outline the specific set of standards how Japan Auto Market Corporate business
department will be operated.
Scope:
Setting definitions of Japan Auto Market Corporate business, Establishing’s
Corporate business procedure, Setting Corporate business support structure,
finalizing discount policy for corporate customers, Setting approval authority of
department head of Japan Auto Market Corporate business.
SWOT Analysis:
● Strengths: Better product performance in Bangladesh.
● Weakness: At present market position is not so high.
● Opportunities: We have chance to dominate in Bangladesh Market.
● Threats: Little experience on product development and marketing.
, Sales Objectives/Goal:
Selling mainly focuses on creating a product and sell it for profits. Marketing
focuses on identifying the need of a specific group of potential customers and then
creating a profitable product that can satisfy those needs. It is basically Japan Auto
Market organization oriented, approach with satisfying customer needs as a core
objective.
Increasing annual sales and profit.
Increasing customer numbers.
Increasing upsells and cross-sells.
Improving customer retention.
Increasing conversion rates.
Increasing sales rep productivity.
Cutting the time sales reps spend on non-sales tasks.
Increase Annual Contract Value.
Improve Market Share.
Increase Customer Lifetime Value.
Enhancing sales processes and sales activities.
Definitions:
Corporate Business: Any sales irrespective of the number of ordered by any
institution, organization, corporate body or any other entities that have valid trade
license or certificate of incorporation or any other permission from concern
authority group will be treated as corporate sales.
Responsibilities:
Management of the Japan Auto Market, will regularly monitor the activity of
corporate business ensuring proper support to sales staff from lead generation to
closing the deal including ensuring the after sales services to satisfy the customers.
Head of Department will set the sales qualifying procedure, define the sales
qualifying parameters, and provide sales staff proper training, forms, and tools to
confirm ultimate sales. Management will also monitor all procedures and its
