SAFe Agile Product Management
QUESTIONS AND ANSWERS (APM)
The PM may fulfill the role of the _____?
Product owner: defining stories, prioritizing team backlogs,
accepting stories, etc.
T or F? PM supports all product aspects
True - Acts as marketing, contact for ales, reviews legal agreements,
responses to service requests, manages valuesteam economics
PMs rely on ___ for development facing concerns
Product Owners
Four dimensions of product management stakeholders
Business goals, getting it off the shelf (shipped), getting it built
and leveraging support
____________ ____________ is an iterative solution development
process that promotes a holistic approach to delighting all
stakeholders
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of
design thinking
viable
Driving product strategy and execution, communicating vision,
managing program backlog all have to do with what APM area?
Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm?
Early adopters and late adopters
What is Design Thinking's double diamond?
Understand the problem, design the right solution
What are the two steps of Understanding the Problem in Design
Thinking?
Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking?
Develop (diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and
values, assesses value provided and what internal/external customers
will pay, influences marketing and sales is what research area?
Market Research
, Fuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences
capabilities and features is what research area?
User research
What research area generally aligns to long-term product development
planning horizions?
Market research
T or F. Continuous exploration is market research
True
What are the 5 populations of diffusion of innovation?
Innovators, early adopters, early majority, later majority and
laggards
What kind of data is: Previously collected and published data, and
may or may not address specific questions
Secondary data
What kind of data is: custom designed and implemented to answer
specific questions as best as possible?
Primary data
Usage analytics/product telemetry, government data and libraries are
all examples of what kind of data?
Secondary data
A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Quantitative
SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Qualitative
What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
syndicated/private data
Which of these are considered market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing?
None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't
know you don't know' are all strengths of what kind of research?
Qualitative research
Is less objective than other market research methods, does not scale
to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Qualitative research
Using segmentation or sampling helps in what area of product
management?
QUESTIONS AND ANSWERS (APM)
The PM may fulfill the role of the _____?
Product owner: defining stories, prioritizing team backlogs,
accepting stories, etc.
T or F? PM supports all product aspects
True - Acts as marketing, contact for ales, reviews legal agreements,
responses to service requests, manages valuesteam economics
PMs rely on ___ for development facing concerns
Product Owners
Four dimensions of product management stakeholders
Business goals, getting it off the shelf (shipped), getting it built
and leveraging support
____________ ____________ is an iterative solution development
process that promotes a holistic approach to delighting all
stakeholders
Design thinking
Desirable, sustainable, feasible and _________ are the four areas of
design thinking
viable
Driving product strategy and execution, communicating vision,
managing program backlog all have to do with what APM area?
Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm?
Early adopters and late adopters
What is Design Thinking's double diamond?
Understand the problem, design the right solution
What are the two steps of Understanding the Problem in Design
Thinking?
Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking?
Develop (diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and
values, assesses value provided and what internal/external customers
will pay, influences marketing and sales is what research area?
Market Research
, Fuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences
capabilities and features is what research area?
User research
What research area generally aligns to long-term product development
planning horizions?
Market research
T or F. Continuous exploration is market research
True
What are the 5 populations of diffusion of innovation?
Innovators, early adopters, early majority, later majority and
laggards
What kind of data is: Previously collected and published data, and
may or may not address specific questions
Secondary data
What kind of data is: custom designed and implemented to answer
specific questions as best as possible?
Primary data
Usage analytics/product telemetry, government data and libraries are
all examples of what kind of data?
Secondary data
A/B testing, questionnaires/surveys are examples of what kind of
Primary data?
Quantitative
SImple surveys, Gemba, innovation games and trade studies are
examples of what kind of Primary Data?
Qualitative
What of these are considered user research: Usage analytics,
government data, libraries, syndicated/private data?
syndicated/private data
Which of these are considered market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing?
None - they are all primary market research
Builds customer empathy with team doing the research, creates vivid,
concrete language and commitment to solve customers problems, forms
the foundation of innovation by letting you explore 'what you don't
know you don't know' are all strengths of what kind of research?
Qualitative research
Is less objective than other market research methods, does not scale
to large numbers of people is not statistically significant are all
weaknesses of what kind of research?
Qualitative research
Using segmentation or sampling helps in what area of product
management?
