ESB EXAM Study Guide
Flexibility
Ability to adapt, willingness to change
Courage
Takes risks in spite of possible losses
Empathy
Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs?
Creativity, Determination, Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk tolerance.
Based upon this finding, which approach might be less stressful for the entrepreneur to have her own
business?
Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and ammunition. The
entrepreneur loves to compete in competitive shooting events. Based on the scenario provided, what
should be emphasized in marketing to attract customers?
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is ready
to open his own flooring business in his local community. Which should be emphasized in marketing
to attract customers to his new business?
Lower Prices
Which is one of the greatest benefits of entrepreneurship?
Being your own boss
Which are three risks of entrepreneurship?
Long hours, potential business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a good
salary. His only dissatisfaction is the hours are long and often when he requests time off he is denied
because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy?
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business?
Developing your own rules
, A mechanic just graduated from motorcycle repair school and wants to start a business because there
is a lack of motorcycle repair shops in the local town. Given the facts provided, which opportunity
would be the best choice for the motorcycle mechanic to open a business?
Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to sell
purses, belts, and other leathercrafts from her home. Which opportunity for starting a leathercraft
business would have the highest probability of success?
Build an online storefront
Based upon the education and skills gained from the years of vocational training as an auto mechanic,
as well as having grown up in a family of entrepreneurs, a young adult decides to open an auto
mechanic shop. Which customer group will this new auto mechanic business support?
Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a group of
potential customers that have moved into some new housing within reaches of his drivers. Which
method of segmentation is the owner using?
Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure about
using their services. Which two initiatives meets this objective?
Providing live web cams parents can access from the Internet by using a secure logon. Offering a list
of references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises the
center will meet the needs of customers with a variety of schedules. What is a legitimate value
proposition for potential customers?
Providing extended hours to pickup and drop off pets before and after work
Which two groups benefit most from a well-written business plan?
Business owner
Investors
Which of the following should be addressed in the description section of a business plan?
Target Markets
Easy to setup, but has unlimited liability.
Sole Proprietorship
Terminates upon death of a partner
General or Limited Partnership
Double-taxed, but best for international businesses
C Corporation
Flexibility
Ability to adapt, willingness to change
Courage
Takes risks in spite of possible losses
Empathy
Sensitive to thoughts and feelings of others
What are three characteristics of entrepreneurs?
Creativity, Determination, Enthusiasm
After a self-assessment, a potential entrepreneur has learned that she has a very low risk tolerance.
Based upon this finding, which approach might be less stressful for the entrepreneur to have her own
business?
Buy an existing business that is already successful.
An entrepreneur moves into a small town and notices several stores selling guns and ammunition. The
entrepreneur loves to compete in competitive shooting events. Based on the scenario provided, what
should be emphasized in marketing to attract customers?
Location
An entrepreneur has been working for a flooring business in a neighboring town. He feels he is ready
to open his own flooring business in his local community. Which should be emphasized in marketing
to attract customers to his new business?
Lower Prices
Which is one of the greatest benefits of entrepreneurship?
Being your own boss
Which are three risks of entrepreneurship?
Long hours, potential business failure, financial insecurity
Gabe has worked as a journeyman electrician for an employer for the past 16 years. He is paid a good
salary. His only dissatisfaction is the hours are long and often when he requests time off he is denied
because of customer workload.
Which benefit of entrepreneurship will Gabe most enjoy?
Autonomy
What is a primary benefit of starting a new business without purchasing a franchise or buying an
existing business?
Developing your own rules
, A mechanic just graduated from motorcycle repair school and wants to start a business because there
is a lack of motorcycle repair shops in the local town. Given the facts provided, which opportunity
would be the best choice for the motorcycle mechanic to open a business?
Start a new business and invest $50,000 in modern diagnostic tools.
An entrepreneur who has a hobby in leathercraft wants to turn it into a business. She wants to sell
purses, belts, and other leathercrafts from her home. Which opportunity for starting a leathercraft
business would have the highest probability of success?
Build an online storefront
Based upon the education and skills gained from the years of vocational training as an auto mechanic,
as well as having grown up in a family of entrepreneurs, a young adult decides to open an auto
mechanic shop. Which customer group will this new auto mechanic business support?
Businesses
The owner of a pizza delivery business is seeking new customers. The owner has identified a group of
potential customers that have moved into some new housing within reaches of his drivers. Which
method of segmentation is the owner using?
Geographic
A child daycare center needs to identify a value of proposition that will help parents feel secure about
using their services. Which two initiatives meets this objective?
Providing live web cams parents can access from the Internet by using a secure logon. Offering a list
of references from other parents
The owner of a pet daycare is presenting a plan to investors to expand the facility and promises the
center will meet the needs of customers with a variety of schedules. What is a legitimate value
proposition for potential customers?
Providing extended hours to pickup and drop off pets before and after work
Which two groups benefit most from a well-written business plan?
Business owner
Investors
Which of the following should be addressed in the description section of a business plan?
Target Markets
Easy to setup, but has unlimited liability.
Sole Proprietorship
Terminates upon death of a partner
General or Limited Partnership
Double-taxed, but best for international businesses
C Corporation
