CCI 150 Gary Exam #2 Questions With Complete Solutions

CCI 150 Gary Exam #2 Questions With Complete Solutions Because we have Scoop, the only student produced magazine - Answer Now is a good time to be at UT if your'e interested in magazines Demassification. There is a magazine for everyone. - Answer why are targeted ( specialized) magazines more successful? What event shaped the industry? - Answer the postal regulations bc they decided to make mailing magazines cheap in the 1940s. What are the major categories of magazines - Answer 1. consumer- anything you can buy ( people, etc. ) 2. Men- all ages ( Boy Scouts mag, etc.) 3. Women- all ages ( Seventeen, Vouge, etc. ) 4. Home & Garden/"shelter books"- (Southern Living). 5. News- Time magazine, etc. 6. Niche- mag. for any interest ( aquariums, dogs, boats, etc. ) 7. Trade- business magazines, non-consumer. The 4 highest magazines in circulation: - Answer AARP Magazine, AAPR bulletin, Costco Connection, and Better Homes & Gardens sunday supplement - Answer a magazine publication that come inside your sunday paper. They do NOT rank high in circulation. circulation and revnue differ because - Answer just bc a newspaper is reaching a large audience does not mean it makes $, and vice versa Demassificaiton has affected the mag. industry because: - Answer it ha created a magazine for everyone The 2 TV events that caused this are - Answer TV and postal regulation why advertisers like niche magazines - Answer because it matches the advertiser with a desired audience ( ex: much easier for advt who wants to sell boat cleaner to a niche mag. about yachts ) large, general interest mags. w pictures died out due to - Answer TV freelancer - Answer someone who works on contract, not a regular employee. Parts of a newspaper - Answer Above the fold Mast