A
PROJECT REPORT
ON
“A Study on Brand Value: A Case Study of Hindustan
Unilever Limited”
Submitted To
Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur
In the partial fulfilment of the requirement for Degree of
Master of Business Administration (MBA)
Submitted By
Mr. Kanakraj Dilip Kamble
Guided By
Dr. Nitin Shrigiriwar
Kamla Nehru College, Nagpur
(MBA PROGRAM)
2023 – 2024
1
, CERTIFICATE
This is to certify that the project report on entitled “A Study on
Brand Value: A Case Study of Hindustan Unilever Limited” in
MARKETING is submitted by Kanakraj Dilip Kamble for partial
fulfillment of the requirement of M.B.A (Master of Business
Administration) degree of the R.T.M. Nagpur University, Nagpur.
It is original project carried out under the supervision and guidance of
DR. NITIN SHRIGIRIWAR and undergone requisite duration as prescribed
by R.T.M. Nagpur University, Nagpur for the project work.
Dr. Dilip S. Badwaik Dr. Nitin Shrigiriwar
(Principal) (Guide)
Internal Examiner External
Examiner
Place : Nagpur
Date:
2
, DECLARATION
I Kanakraj Dilip Kamble, hereby declare that the Project Report entitled
“A Study on Brand Value: A Case Study of Hindustan Unilever
Limited” is submitted by me for the partial fulfilment of M.B.A. at
“Kamla Nehru Mahavidyalaya” ( M.B.A. Programme), Nagpur.
This report is an original work prepared/done by me and it has never been
submitted to any university/institution for the award of any degree/diploma.
Place : Nagpur Kanakraj D. Kamble
(M.B.A. 2ND YEAR)
Date : Enrolment No :
3
, ACKNOWLEDGEMENT
With immense Pride and sense of gratitude, I take this opportunity to
express my sincere regards to my Guide Dr. Nitin Shrigiriwar Assistant
professor, Department of M.B.A., Kamla Nehru Mahavidyalaya, Nagpur
for his motivating guidance, important suggestion and support for the
completion of this work in time and in great successful approach.
I record my sincere thanks to our H.O.D. Dr. / Prof. Sunil Ikharkar
for his kind support and our principal Dr. Dilip S. Badwaik for providing
necessary facilities in undertaking this work.
I am also immensely pleased to record my deep sense of gratitude to
all the supporting staff members of our M.B.A. Department, for their
encouragement and suggestion to complete this work successfully.
Place : Nagpur
Date : Kanakraj D. Kamble
4
PROJECT REPORT
ON
“A Study on Brand Value: A Case Study of Hindustan
Unilever Limited”
Submitted To
Rashtrasant Tukdoji Maharaj Nagpur University, Nagpur
In the partial fulfilment of the requirement for Degree of
Master of Business Administration (MBA)
Submitted By
Mr. Kanakraj Dilip Kamble
Guided By
Dr. Nitin Shrigiriwar
Kamla Nehru College, Nagpur
(MBA PROGRAM)
2023 – 2024
1
, CERTIFICATE
This is to certify that the project report on entitled “A Study on
Brand Value: A Case Study of Hindustan Unilever Limited” in
MARKETING is submitted by Kanakraj Dilip Kamble for partial
fulfillment of the requirement of M.B.A (Master of Business
Administration) degree of the R.T.M. Nagpur University, Nagpur.
It is original project carried out under the supervision and guidance of
DR. NITIN SHRIGIRIWAR and undergone requisite duration as prescribed
by R.T.M. Nagpur University, Nagpur for the project work.
Dr. Dilip S. Badwaik Dr. Nitin Shrigiriwar
(Principal) (Guide)
Internal Examiner External
Examiner
Place : Nagpur
Date:
2
, DECLARATION
I Kanakraj Dilip Kamble, hereby declare that the Project Report entitled
“A Study on Brand Value: A Case Study of Hindustan Unilever
Limited” is submitted by me for the partial fulfilment of M.B.A. at
“Kamla Nehru Mahavidyalaya” ( M.B.A. Programme), Nagpur.
This report is an original work prepared/done by me and it has never been
submitted to any university/institution for the award of any degree/diploma.
Place : Nagpur Kanakraj D. Kamble
(M.B.A. 2ND YEAR)
Date : Enrolment No :
3
, ACKNOWLEDGEMENT
With immense Pride and sense of gratitude, I take this opportunity to
express my sincere regards to my Guide Dr. Nitin Shrigiriwar Assistant
professor, Department of M.B.A., Kamla Nehru Mahavidyalaya, Nagpur
for his motivating guidance, important suggestion and support for the
completion of this work in time and in great successful approach.
I record my sincere thanks to our H.O.D. Dr. / Prof. Sunil Ikharkar
for his kind support and our principal Dr. Dilip S. Badwaik for providing
necessary facilities in undertaking this work.
I am also immensely pleased to record my deep sense of gratitude to
all the supporting staff members of our M.B.A. Department, for their
encouragement and suggestion to complete this work successfully.
Place : Nagpur
Date : Kanakraj D. Kamble
4
