Prostart Midterm Exam Study Guide with
complete solutions Graded A+
Product -Service Mix
What consists of all the food and services offered by an operation to guests?
Marketing Plan
The list of steps an operation must take to sell a product or service to a specific market is called a
Target Marketing
What type of marketing treats people as different from each other and tries to make a focused appeal
to a distinct group of guests?
Advertising
Paying to present or promote an operation's products, services, or identity is called
sales promotion
limited,or short term,incentives to entice guests to patronize an operation are known as
research the market
The first step in any marketing plan is to
aesthetic
The way a particular operation looks and feels to guests is part of its
all the elements that make an operation unique
the presentation mix consists of
establish objectives
After marketers have completed a thorough research phase,what is the next step?
action plan
the way the marketing strategy is put into practice is called the
Threats
In a SWOT analysis,focuses on a company's strengths weaknesses,opportunities,and
Advertising
paying to present or promote an operation's products ,services,or identity is known as
Samples
What type of sales promotion offers small, free tastes of food items
signage
, Menu boards are example of which type of promotional material?
table d' hote
the menu similar to prix fixe menu that bundles various elements into one package is called
menu price
Contribution margin plus food cost equals
Of the day
What does the French term " du jour" mean?
Cyclical
what type of menu does a restaraunt use if it changes its menu at the start of each new season
prix fixe
Which type of menu offers multiple courses with multiple choices within each course,for a set price?
Profit Margin
what characteristic of an operation often determines the kind of menu that the chefs will be most
capable of producing efficiently
sales volume
the number of times an item is sold in a time period is called the
It determine Profitability
Why is pricing a menu a critical process for any operation?
Decrease its Price
What is the best solution to helping out a puzzle menu item?
profit
the amount of money remaining for an operation after expenses have been paid is called
Food cost percentage method
What method for pricing menu items uses operation-wide data to determine a dollar amount that
must be added to each major menu item's food cost?
Set dollar amount markup
Which pricing method works for a la carte menu items that comprise a meal?
Contribution margin method
What method for pricing menu items uses operation-wide data to determine a dollar amount that
must be added to each major menu item's food cost
complete solutions Graded A+
Product -Service Mix
What consists of all the food and services offered by an operation to guests?
Marketing Plan
The list of steps an operation must take to sell a product or service to a specific market is called a
Target Marketing
What type of marketing treats people as different from each other and tries to make a focused appeal
to a distinct group of guests?
Advertising
Paying to present or promote an operation's products, services, or identity is called
sales promotion
limited,or short term,incentives to entice guests to patronize an operation are known as
research the market
The first step in any marketing plan is to
aesthetic
The way a particular operation looks and feels to guests is part of its
all the elements that make an operation unique
the presentation mix consists of
establish objectives
After marketers have completed a thorough research phase,what is the next step?
action plan
the way the marketing strategy is put into practice is called the
Threats
In a SWOT analysis,focuses on a company's strengths weaknesses,opportunities,and
Advertising
paying to present or promote an operation's products ,services,or identity is known as
Samples
What type of sales promotion offers small, free tastes of food items
signage
, Menu boards are example of which type of promotional material?
table d' hote
the menu similar to prix fixe menu that bundles various elements into one package is called
menu price
Contribution margin plus food cost equals
Of the day
What does the French term " du jour" mean?
Cyclical
what type of menu does a restaraunt use if it changes its menu at the start of each new season
prix fixe
Which type of menu offers multiple courses with multiple choices within each course,for a set price?
Profit Margin
what characteristic of an operation often determines the kind of menu that the chefs will be most
capable of producing efficiently
sales volume
the number of times an item is sold in a time period is called the
It determine Profitability
Why is pricing a menu a critical process for any operation?
Decrease its Price
What is the best solution to helping out a puzzle menu item?
profit
the amount of money remaining for an operation after expenses have been paid is called
Food cost percentage method
What method for pricing menu items uses operation-wide data to determine a dollar amount that
must be added to each major menu item's food cost?
Set dollar amount markup
Which pricing method works for a la carte menu items that comprise a meal?
Contribution margin method
What method for pricing menu items uses operation-wide data to determine a dollar amount that
must be added to each major menu item's food cost
