WGU D381 2024 UPDATE APPROVED QUESTIONS
AND CORRECT ANSWERS (E-COMMERCE AND
MARKETING ANALYTICS) 100% GRADED A+
When it comes to Google marketing analytics, why is the number of impressions
important?
The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it
.
A group of individuals have set up an e-store and are running a digital campaign
to understand the effectiveness of the design of the e-store.What is the use of
Google Analytics in this case?
To help assess data pertaining to the design factors that correlate with the campaign
goals
What is the importance of the overview dashboard in Shopify analytics?
It allows an e-commerce store to analyze the results of key metrics quarter-over-quarter
or year-over-year.
What is the product conversion rate?
The percentage of website visitors who buy a product after viewing it
What is the importance of click maps in an e-commerce website's conversion rate
optimization?
They help evaluate the effectiveness of calls to action.
What is an effective strategy to increase an e-commerce website's conversion
rate?
Removing unimportant form fields for finishing the checkout process
Which key performance indicator (KPI) should a company use to determine
whether the marketing for its new product is profitable?
Return on ad spend
What is a benefit of using an open-source e-commerce platform for creating a
website?
It is completely customizable, as it allows a business to modify the original source code.
What is a benefit of online selling over in-person selling for customers?
Customers are able to research products on the internet before making a purchase.
WhMaria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid
traffic data for the company's online store to determine the success of the latest
,digital advertising campaign in achieving the campaign goal of increasing the
click-through rate from 3% to 7%. How is paid traffic directly correlated with the
campaign goal for the online store?
Paid traffic helps to determine the current success of sales strategies for a product that
is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct
traffic data for the company's online store and analyzing the effectiveness of its
online campaign across various social media platforms.Which type of traffic
should Daniel focus on in this case?
The traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform
basic data analysis of the organization's current campaign. However, the data
scientist now wants to perform customized data analysis to create
comprehensive campaign performance reports.What is an efficient approach in
this case?
The data scientist should use the data analysis libraries available in Python for data
mining and data processing.
A marketing team has created spreadsheets and charts to present user data
related to a campaign. However, the team also wants to present real-time data
and insights about the campaign to its stakeholders as well as share customized
reports with its stakeholders. The team decides to use Google Data studio for
this. What is the importance of Google Data Studio in this case?
It allows visualization of campaign data using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing
team of the company is tracking campaign data using Google Analytics. The team
decides to use funnel exploration to visualize the steps that users take to
complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
It helps the team to understand how successfully users are completing each stage in
order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign.Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of
monitoring and tracking website performance during a campaign?
Run a piece of code or a tag on each website that needs to be monitored to make web
analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing
goal of increasing brand awareness. Which approach should this company take
to efficiently monitor the progress of each campaign?
Set a specific performance goal for each campaign
The marketing team of a company wants to increase the efficiency of the
company's latest digital marketing campaign. So the team decides to link the
, Google Ads account to Google Analytics. What is the benefit of linking the two
Google platforms in this case?
It enables the team to merge data about conversions from Google Ads with data about
audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company
then creates a hypothesis to explain the "how" and "why" of the experiment.Why
is it important to have a strong hypothesis in this case?
It makes it easier to quantify the results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos
on its website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web
page will increase adoption inquiries by 5%." However, the A/B test for the asset
failed to give the expected outcome.What should the center do in this case?
Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries
twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
$1,800
The goal of an e-commerce company's marketing campaign is to encourage
visitors to its website to sign up for a newsletter. At the end of the campaign, data
shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
A micro conversion
An e-commerce company wants to increase the traffic to its website using Google
Ads.Which bidding strategy should the company use in this case?
Cost-per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its
cart abandonment rate. As a result, the company decides to run a campaign
using Smart Bidding that would make automated decisions to increase the
efficiency of the campaign.How is Smart Bidding going to be useful in this case?
It uses machine learning to analyze real-time data to display the right message to the
right user at the right time.
An e-commerce company wants to simultaneously test two hero images on the
landing page of its website—original "X" and variant "Y"—and two headlines—
original "H0" and variant "H1." Which test should the company use in this case?
A multivariate test
Before launching a campaign, an e-commerce company creates a map that
specifies all the stakeholders of the campaign and their interests and goals
regarding the campaign.How does this map help improve communication with
stakeholders?
By categorizing stakeholders and showing which stakeholders require what information
and how frequently they need it
After a data analyst of an e-commerce company gathers all the data related to the
company's latest marketing campaign, the analyst exports the data in a
AND CORRECT ANSWERS (E-COMMERCE AND
MARKETING ANALYTICS) 100% GRADED A+
When it comes to Google marketing analytics, why is the number of impressions
important?
The number of impressions help a business assess whether its campaign is on track
based on the parameters set by it
.
A group of individuals have set up an e-store and are running a digital campaign
to understand the effectiveness of the design of the e-store.What is the use of
Google Analytics in this case?
To help assess data pertaining to the design factors that correlate with the campaign
goals
What is the importance of the overview dashboard in Shopify analytics?
It allows an e-commerce store to analyze the results of key metrics quarter-over-quarter
or year-over-year.
What is the product conversion rate?
The percentage of website visitors who buy a product after viewing it
What is the importance of click maps in an e-commerce website's conversion rate
optimization?
They help evaluate the effectiveness of calls to action.
What is an effective strategy to increase an e-commerce website's conversion
rate?
Removing unimportant form fields for finishing the checkout process
Which key performance indicator (KPI) should a company use to determine
whether the marketing for its new product is profitable?
Return on ad spend
What is a benefit of using an open-source e-commerce platform for creating a
website?
It is completely customizable, as it allows a business to modify the original source code.
What is a benefit of online selling over in-person selling for customers?
Customers are able to research products on the internet before making a purchase.
WhMaria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid
traffic data for the company's online store to determine the success of the latest
,digital advertising campaign in achieving the campaign goal of increasing the
click-through rate from 3% to 7%. How is paid traffic directly correlated with the
campaign goal for the online store?
Paid traffic helps to determine the current success of sales strategies for a product that
is being advertised.
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct
traffic data for the company's online store and analyzing the effectiveness of its
online campaign across various social media platforms.Which type of traffic
should Daniel focus on in this case?
The traffic that focuses on the number of customers that a business is getting daily
A data scientist for a marketing organization has used spreadsheets to perform
basic data analysis of the organization's current campaign. However, the data
scientist now wants to perform customized data analysis to create
comprehensive campaign performance reports.What is an efficient approach in
this case?
The data scientist should use the data analysis libraries available in Python for data
mining and data processing.
A marketing team has created spreadsheets and charts to present user data
related to a campaign. However, the team also wants to present real-time data
and insights about the campaign to its stakeholders as well as share customized
reports with its stakeholders. The team decides to use Google Data studio for
this. What is the importance of Google Data Studio in this case?
It allows visualization of campaign data using dashboards and customer reports.
A company is running a campaign to increase product sales, and the marketing
team of the company is tracking campaign data using Google Analytics. The team
decides to use funnel exploration to visualize the steps that users take to
complete a task such as making a purchase. How is the use of funnel exploration
beneficial in this case?
It helps the team to understand how successfully users are completing each stage in
order to improve inefficient customer journeys.
A marketing specialist of a company is using the explorations feature in Google
Analytics to track the data of the company's latest advertising campaign.Which
information is the marketing specialist going to find if they use the cohort
technique in this case?
Insights about a group of users who share common attributes
What should a business do to ensure that web analytics tools are capable of
monitoring and tracking website performance during a campaign?
Run a piece of code or a tag on each website that needs to be monitored to make web
analytics tools aware of them
A company is working on three digital advertising campaigns, with the marketing
goal of increasing brand awareness. Which approach should this company take
to efficiently monitor the progress of each campaign?
Set a specific performance goal for each campaign
The marketing team of a company wants to increase the efficiency of the
company's latest digital marketing campaign. So the team decides to link the
, Google Ads account to Google Analytics. What is the benefit of linking the two
Google platforms in this case?
It enables the team to merge data about conversions from Google Ads with data about
audience demographics in Google Analytics.
An e-commerce website plans to run A/B tests to determine whether it should
change the color of the "Checkout" button from orange to green. The company
then creates a hypothesis to explain the "how" and "why" of the experiment.Why
is it important to have a strong hypothesis in this case?
It makes it easier to quantify the results and communicate them to stakeholders.
A pet adoption center ran an A/B test to determine whether replacing dog videos
on its website with cat videos will lead to more adoption inquiries. The center
developed the following hypothesis: "As the research shows that most popular
animal videos are cat videos, it is expected that using a cat video on the web
page will increase adoption inquiries by 5%." However, the A/B test for the asset
failed to give the expected outcome.What should the center do in this case?
Adjust the hypothesis and test another variant
Li moves to a new city and stays for a year. While living there, Li buys groceries
twice a month from a local grocery store. Li's average order value is $75.What is
Li's lifetime value (LTV) for this local grocery store?
$1,800
The goal of an e-commerce company's marketing campaign is to encourage
visitors to its website to sign up for a newsletter. At the end of the campaign, data
shows that newsletter sign-ups increased by 22 percent because of the
campaign.Which type of conversion does this scenario exemplify?
A micro conversion
An e-commerce company wants to increase the traffic to its website using Google
Ads.Which bidding strategy should the company use in this case?
Cost-per-click bidding
An e-commerce company wants to increase its conversion rate and decrease its
cart abandonment rate. As a result, the company decides to run a campaign
using Smart Bidding that would make automated decisions to increase the
efficiency of the campaign.How is Smart Bidding going to be useful in this case?
It uses machine learning to analyze real-time data to display the right message to the
right user at the right time.
An e-commerce company wants to simultaneously test two hero images on the
landing page of its website—original "X" and variant "Y"—and two headlines—
original "H0" and variant "H1." Which test should the company use in this case?
A multivariate test
Before launching a campaign, an e-commerce company creates a map that
specifies all the stakeholders of the campaign and their interests and goals
regarding the campaign.How does this map help improve communication with
stakeholders?
By categorizing stakeholders and showing which stakeholders require what information
and how frequently they need it
After a data analyst of an e-commerce company gathers all the data related to the
company's latest marketing campaign, the analyst exports the data in a
