ARE 136 COMPREHENSIVE QUESTIONS AND VERIFIED
ANSWERS GRADE A+ 2024 UPDATE
Which of the following is true about ethics?
a)It is applicable to business alone.
b)It is strongly looked down upon in society.
c)It is based on personal judgement.
d)It is the basic structure of business.
C
The model of advertising discussed assumes that with an increase in advertising
expenditure, the demand function ________.
a)continues to rise at an increasing rate
b)initially increases and then declines
c)increases first at an increasing rate, then at a decreasing rate
d)decreases first and then spikes
C
Which of the following forms the lowest order of needs in Maslow's hierarchy of
needs theory?
a)Physiological needs
b)Needs for affiliation
c)Self-actualization needs
d)Intrinsic needs
A
What concept/idea is not contributed by research in behavioral economics to the
field of advertising?
a)Partial adoption.
b)Time-inconsistent preferences.
c)Opportunity costs of time
.d)Framing and anchoring.
C
Though it is almost impossible to define, creativityis essentially the ability to:
a)see the world in a structured way.
b)hold together seemingly inconsistent elements.
c)think in terms of "the way things have to be."
d)be conventional and hardworking.
B
In the context of advertising, which of the following is true concerning teams?
a)They squash individuality and creativity all too often.
b)They try to blend diverse skills but are rarely successful
c)They have become the primary means for getting things done.
d)They were popular in the 80s and 90s but are now considered a passing fad.
C
Leadership over creative teams involves at least three main tasks, one of which
is:
a)excusing shortfalls in team performance when communicating with the client.
, b)emphasizing individual performances over mutual accountability for team
performance.
c)contributing ideas without dominating the group
d)suggesting a list of advertising objectives.
C
The reality of today's marketing, despite rapid change, centers around a strong
emphasis on the
a)media.b)brand.c)communication.d)corporation.
B
Beginning in 1938, the U.S Congress began to pass real advertising reform,
including a law banning "deceptive acts of commerce." This meant that
advertisers were now
a)expected to promote family values
.b)banned from advertising cigarettes and alcohol.
c)held liable for making false claims
.d)banned from using inappropriate sexual content.
C
Although the courts and the FTC have been quite specific about defining many
other practices, the definition of has always been relatively vague.
a)copyright infringement in advertising
b)unfair advertising
c)false labeling and packaging
d)phishing in online advertising
B
Of the three entities regulating the advertising landscape, which one is the most
effective?
a)Governmental bodies
b)Consumers
c)Organizations
d)Neither can regulate the advertising landscape.
B
New ideas and breakthrough solutions result when there is just enough tension
and just the right clash of ideas called:
a)creative abrasion.
b)interpersonal abrasion.
c)interpersonal conflict.
d)cognitive dissonance.
A
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving
ANSWERS GRADE A+ 2024 UPDATE
Which of the following is true about ethics?
a)It is applicable to business alone.
b)It is strongly looked down upon in society.
c)It is based on personal judgement.
d)It is the basic structure of business.
C
The model of advertising discussed assumes that with an increase in advertising
expenditure, the demand function ________.
a)continues to rise at an increasing rate
b)initially increases and then declines
c)increases first at an increasing rate, then at a decreasing rate
d)decreases first and then spikes
C
Which of the following forms the lowest order of needs in Maslow's hierarchy of
needs theory?
a)Physiological needs
b)Needs for affiliation
c)Self-actualization needs
d)Intrinsic needs
A
What concept/idea is not contributed by research in behavioral economics to the
field of advertising?
a)Partial adoption.
b)Time-inconsistent preferences.
c)Opportunity costs of time
.d)Framing and anchoring.
C
Though it is almost impossible to define, creativityis essentially the ability to:
a)see the world in a structured way.
b)hold together seemingly inconsistent elements.
c)think in terms of "the way things have to be."
d)be conventional and hardworking.
B
In the context of advertising, which of the following is true concerning teams?
a)They squash individuality and creativity all too often.
b)They try to blend diverse skills but are rarely successful
c)They have become the primary means for getting things done.
d)They were popular in the 80s and 90s but are now considered a passing fad.
C
Leadership over creative teams involves at least three main tasks, one of which
is:
a)excusing shortfalls in team performance when communicating with the client.
, b)emphasizing individual performances over mutual accountability for team
performance.
c)contributing ideas without dominating the group
d)suggesting a list of advertising objectives.
C
The reality of today's marketing, despite rapid change, centers around a strong
emphasis on the
a)media.b)brand.c)communication.d)corporation.
B
Beginning in 1938, the U.S Congress began to pass real advertising reform,
including a law banning "deceptive acts of commerce." This meant that
advertisers were now
a)expected to promote family values
.b)banned from advertising cigarettes and alcohol.
c)held liable for making false claims
.d)banned from using inappropriate sexual content.
C
Although the courts and the FTC have been quite specific about defining many
other practices, the definition of has always been relatively vague.
a)copyright infringement in advertising
b)unfair advertising
c)false labeling and packaging
d)phishing in online advertising
B
Of the three entities regulating the advertising landscape, which one is the most
effective?
a)Governmental bodies
b)Consumers
c)Organizations
d)Neither can regulate the advertising landscape.
B
New ideas and breakthrough solutions result when there is just enough tension
and just the right clash of ideas called:
a)creative abrasion.
b)interpersonal abrasion.
c)interpersonal conflict.
d)cognitive dissonance.
A
Headquartered in Boston, the Gillette Company is the world leader in male
grooming, a category that includes blades, razors, and shaving preparations.
Several years ago, Gillette announced the launch of two new high- performance
women's razors, broadening the portfolio of the top-selling Venus brand, the
world's most successful franchise in female shaving. The two new razors were
Venus Vibrance the first power wet shaving system for women, and Venus
Disposable, a premium-performing disposable razor. Both razors incorporated
technological and design enhancements to better address the specific shaving
