BUS203 2024 UPDATE PRINCIPLES OF MARKETING COMPLETE
QUESTIONS AND VERIFIED ANSWERS GRADE A+ 100%
When companies set their promotion budgets, which method uses the previous
year's percent of sales?
a. Simplest method
b. Affordable method
c. Promotional method
d. Competitive parity method
a. Simplest method
Which element of a marketing strategy enables a company to make the most of
their strengths and match them to the needs of their customers?
a. Execution
b. Promotion
c. Segmentation
d. Targeting
d. Targeting
Which of the following elements of a strategy marketing plan enables a company
to connect with consumers in a way that meets organizational budgetary needs?
a. Evaluation
b. Positioning
c. Promotion
d. Market segmentation
c. Promotion
What components are essential when developing a strategic plan?
a. Selection, analysis, design
b. Design, reflection, redesign
c. Formation, execution, dissolution
d. Mission statements, objectives, value propositions
d. Mission statements, objectives, value propositions
Which of the following is a document designed to communicate the marketing
strategy for an offering?
a. Market plan
b. Annual report
c. Research paper
d. Mission statement
a. Market plan
, When performing a SWOT analysis, which are the most important issues to
consider?
a. Strategy and withholdings
b. Financial reports and media markets
c. Optimization and territory management
d. Potential markets and competitor offerings
d. Potential markets and competitor offerings
The use of targeted marketing would include which of the following tactics?
a. Broad reach marketing
b. Differentiated marketing
c. Direct Response marketing
d. Fast paced media messages
b. Differentiated marketing
What does the term "publics" mean as it relates to a marketing campaign?
a. Anyone impacted by the marketing campaign
b. Public concerns as opposed to private concerns
c. Everyone except internal shareholders and stakeholders
d. A specific geographic region in a targeted marketing program
a. Anyone impacted by the marketing campaign
Your company rents bicycles, surfboards, and skateboards in a popular resort
town. There is a nearby shop that sells equipment for repairing and refurbishing
these items. Which of the following describes this kind of competition?
a. Niche competition
b. Current competition
c. Primary competition
d. Secondary competition
d. Secondary competition
An advertising campaign would most likely be addressed in which section of a
marketing plan?
a. Pricing
b. Promotion
c. Distribution
d. Target Market
b. Promotion
Which of the following is the most important advice regarding ethics in
marketing?
a. Don't monitor competitive programs or pricing.
b. Show responsibility to by following business principles of fair competition.
c. Phase out old products and warranty information to lessen customer
confusion.
QUESTIONS AND VERIFIED ANSWERS GRADE A+ 100%
When companies set their promotion budgets, which method uses the previous
year's percent of sales?
a. Simplest method
b. Affordable method
c. Promotional method
d. Competitive parity method
a. Simplest method
Which element of a marketing strategy enables a company to make the most of
their strengths and match them to the needs of their customers?
a. Execution
b. Promotion
c. Segmentation
d. Targeting
d. Targeting
Which of the following elements of a strategy marketing plan enables a company
to connect with consumers in a way that meets organizational budgetary needs?
a. Evaluation
b. Positioning
c. Promotion
d. Market segmentation
c. Promotion
What components are essential when developing a strategic plan?
a. Selection, analysis, design
b. Design, reflection, redesign
c. Formation, execution, dissolution
d. Mission statements, objectives, value propositions
d. Mission statements, objectives, value propositions
Which of the following is a document designed to communicate the marketing
strategy for an offering?
a. Market plan
b. Annual report
c. Research paper
d. Mission statement
a. Market plan
, When performing a SWOT analysis, which are the most important issues to
consider?
a. Strategy and withholdings
b. Financial reports and media markets
c. Optimization and territory management
d. Potential markets and competitor offerings
d. Potential markets and competitor offerings
The use of targeted marketing would include which of the following tactics?
a. Broad reach marketing
b. Differentiated marketing
c. Direct Response marketing
d. Fast paced media messages
b. Differentiated marketing
What does the term "publics" mean as it relates to a marketing campaign?
a. Anyone impacted by the marketing campaign
b. Public concerns as opposed to private concerns
c. Everyone except internal shareholders and stakeholders
d. A specific geographic region in a targeted marketing program
a. Anyone impacted by the marketing campaign
Your company rents bicycles, surfboards, and skateboards in a popular resort
town. There is a nearby shop that sells equipment for repairing and refurbishing
these items. Which of the following describes this kind of competition?
a. Niche competition
b. Current competition
c. Primary competition
d. Secondary competition
d. Secondary competition
An advertising campaign would most likely be addressed in which section of a
marketing plan?
a. Pricing
b. Promotion
c. Distribution
d. Target Market
b. Promotion
Which of the following is the most important advice regarding ethics in
marketing?
a. Don't monitor competitive programs or pricing.
b. Show responsibility to by following business principles of fair competition.
c. Phase out old products and warranty information to lessen customer
confusion.
