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IS & DSS IN BUSINESS

, module 1

Information Systems in
Business and Decision
Support Process in Business

,Business Process

 Business process refers to a
collection of structured activities or
tasks that produce a specific service
or product for customers. It involves
a series of logically interrelated
steps, decisions, and activities that
utilize organizational resources to
achieve defined business outcomes
and objectives in an efficient and
effective manner.

, role of Information
Systems in Business
Processes
 Operational Support: They automate and streamline core business
processes like sales, accounting, inventory management, and supply
chain operations, enhancing efficiency and productivity.
 Decision Support: Information systems provide data analytics,
reporting, and business intelligence capabilities to aid in better
decision-making by managers and executives.
 Competitive Advantage: By leveraging technologies like e-commerce
platforms, customer relationship management (CRM) systems, and
enterprise resource planning (ERP) systems, businesses can gain a
competitive edge in the marketplace.
 Communication and Collaboration: Systems like email, video
conferencing, and collaborative software enable effective
communication and teamwork within the organization and with external
stakeholders.
 Data Management: Information systems facilitate the storage, retrieval,
and secure management of vast amounts of business data, which is
crucial for operations and strategic planning.
 Customer Service: Technologies like customer relationship management
(CRM) systems and self-service portals enhance customer experience
and satisfaction.

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