BUSINESS RESEARCH METHOD
3 credit
,WHAT IS RESEARCH
• Research is the systematic investigation, study, or inquiry
aimed at discovering, interpreting, or revising facts, theories,
phenomena, or principles. It involves formulating questions,
gathering relevant data, analyzing information, and drawing
conclusions. Research spans various disciplines and
methodologies, ranging from empirical experimentation to
theoretical exploration. Its objectives may include advancing
knowledge, solving problems, informing decision-making, or
developing new technologies. Research often follows a
structured process to ensure rigor and reliability, involving
literature review, hypothesis formulation, data collection,
analysis, and dissemination of findings. Ultimately, research
contributes to the expansion of human understanding and
drives progress in diverse fields, shaping our world's evolution.
, NATURE AND SCOPE OF RESEARCH
METHODOLOGY
• The nature and scope of research methodology encompass the fundamental
principles, approaches, and techniques used in conducting research across
various disciplines. It involves understanding the philosophy of science, the
nature of knowledge, and the methods employed to acquire, interpret, and
validate information.
• The nature of research methodology is characterized by its systematic and
rigorous nature, guided by specific objectives and principles. It emphasizes clarity,
objectivity, and transparency in the research process, ensuring that findings are
credible and reliable.
The scope of research methodology encompasses a wide range of
activities-
• Formulating research questions or hypotheses.
• Designing research studies and selecting appropriate methodologies.
• Collecting and analyzing data using qualitative, quantitative, or mixed methods.
• Ensuring ethical considerations and integrity in research conduct.
• Interpreting findings and drawing conclusions based on evidence.
• Communicating research outcomes through publications, presentations, or other
forms of dissemination.
3 credit
,WHAT IS RESEARCH
• Research is the systematic investigation, study, or inquiry
aimed at discovering, interpreting, or revising facts, theories,
phenomena, or principles. It involves formulating questions,
gathering relevant data, analyzing information, and drawing
conclusions. Research spans various disciplines and
methodologies, ranging from empirical experimentation to
theoretical exploration. Its objectives may include advancing
knowledge, solving problems, informing decision-making, or
developing new technologies. Research often follows a
structured process to ensure rigor and reliability, involving
literature review, hypothesis formulation, data collection,
analysis, and dissemination of findings. Ultimately, research
contributes to the expansion of human understanding and
drives progress in diverse fields, shaping our world's evolution.
, NATURE AND SCOPE OF RESEARCH
METHODOLOGY
• The nature and scope of research methodology encompass the fundamental
principles, approaches, and techniques used in conducting research across
various disciplines. It involves understanding the philosophy of science, the
nature of knowledge, and the methods employed to acquire, interpret, and
validate information.
• The nature of research methodology is characterized by its systematic and
rigorous nature, guided by specific objectives and principles. It emphasizes clarity,
objectivity, and transparency in the research process, ensuring that findings are
credible and reliable.
The scope of research methodology encompasses a wide range of
activities-
• Formulating research questions or hypotheses.
• Designing research studies and selecting appropriate methodologies.
• Collecting and analyzing data using qualitative, quantitative, or mixed methods.
• Ensuring ethical considerations and integrity in research conduct.
• Interpreting findings and drawing conclusions based on evidence.
• Communicating research outcomes through publications, presentations, or other
forms of dissemination.
