RETAILING
MODULE - 2
, STORE LOCATION PLANNING
When it comes to making location decisions for a business, there are several levels t
consider, each with its own set of factors and considerations. Let's explore these lev
in detail:
1.
City Selection:
1.
Market potential: Analyze the population size, demographics, income levels, and
growth prospects of the city.
2.
Competition: Evaluate the presence and strength of competitors in the target mark
3.
Labor availability: Consider the availability of skilled labor for the specific industry.
4.
Infrastructure: Assess the transportation infrastructure, utilities, and communicati
networks.
2.
Location Options: a. High-Street Location:
1.
High visibility and foot traffic.
2.
Typically higher rental costs or property prices.
3.
Limited parking availability.
4.
Potential for high customer traffic but also intense competition.
,•b. Free-Standing Location: Greater control over the property and site design.
•Easier access and parking availability.
•Potentially lower rental or property costs.
•May require additional marketing efforts to attract customers.
•c. Shopping Center/Mall Location: Shared customer traffic and amenities with
other retailers.
•Potential for higher rental costs or percentage-of-sales agreements.
•Captive audience of shoppers visiting the mall.
•Limited control over the overall mall environment and management.
, 3. Site Selection:
1. Accessibility: Consider the proximity to major roads, public
transportation, and customer traffic patterns.
2. Visibility: Evaluate the site's visibility from major thoroughfares and
potential for signage and advertising.
3. Parking: Assess the availability and convenience of parking facilities
4. Zoning and regulations: Ensure compliance with local zoning laws,
building codes, and environmental regulations.
5. Expansion potential: Consider the possibility of future expansion on
site or adjacent properties.
6. Surrounding area: Analyze the neighboring businesses, demographic
and overall character of the area.
MODULE - 2
, STORE LOCATION PLANNING
When it comes to making location decisions for a business, there are several levels t
consider, each with its own set of factors and considerations. Let's explore these lev
in detail:
1.
City Selection:
1.
Market potential: Analyze the population size, demographics, income levels, and
growth prospects of the city.
2.
Competition: Evaluate the presence and strength of competitors in the target mark
3.
Labor availability: Consider the availability of skilled labor for the specific industry.
4.
Infrastructure: Assess the transportation infrastructure, utilities, and communicati
networks.
2.
Location Options: a. High-Street Location:
1.
High visibility and foot traffic.
2.
Typically higher rental costs or property prices.
3.
Limited parking availability.
4.
Potential for high customer traffic but also intense competition.
,•b. Free-Standing Location: Greater control over the property and site design.
•Easier access and parking availability.
•Potentially lower rental or property costs.
•May require additional marketing efforts to attract customers.
•c. Shopping Center/Mall Location: Shared customer traffic and amenities with
other retailers.
•Potential for higher rental costs or percentage-of-sales agreements.
•Captive audience of shoppers visiting the mall.
•Limited control over the overall mall environment and management.
, 3. Site Selection:
1. Accessibility: Consider the proximity to major roads, public
transportation, and customer traffic patterns.
2. Visibility: Evaluate the site's visibility from major thoroughfares and
potential for signage and advertising.
3. Parking: Assess the availability and convenience of parking facilities
4. Zoning and regulations: Ensure compliance with local zoning laws,
building codes, and environmental regulations.
5. Expansion potential: Consider the possibility of future expansion on
site or adjacent properties.
6. Surrounding area: Analyze the neighboring businesses, demographic
and overall character of the area.
