BANK Chapter 1-23
Quiz 1 , Chapter 1
• Pharmaceuticals are arguably the most socially important
healthcare product.
• TRUE
• FALSE
• Pharmaceutical development is a high-risk undertaking, in
which many promising leads prove disappointing.
• TRUE
• FALSE
• Pharmaceutical sales are highest in which geographical
regions?
• The U.S., Saudi Arabia, and Japan
• The U.S., Western Europe, and Japan
• Western Europe, Australia, and Canada
• Western Europe, Canada, and Saudi Arabia
• The U.S. accounts for about of the world’s pharmaceutical
revenues.
i. 30%
• 50%
• 80%
• 95%
• Which of the following has fueled recent growth in the
pharmaceutical industry?
• increased international standardization and regulation
• international legalization of DTC advertising
,• population growth and increased life expectancies
• all of these
• According to your manual, which statement accurately
describes the predicted relationship between pharmaceutical
companies and genomic research facilities?
• "Genomic research company" is another term for "ethical research
company."
• Partnerships between pharmaceutical companies and
genomic companies will not prove immediately profitable.
• Pharmaceutical companies have little to no interest in partnerships
with genomic research companies.
• Pharmaceutical companies will be genomic research companies'
biggest competitors in the coming years.
• Prescription drug therapy is not cost-effective for insurance
companies and healthcare providers.
• TRUE
• FALSE
• The high price of healthcare is explained by the high price of
medicines.
• TRUE
• FALSE
• One of the oldest and least effective pharmaceutical marketing
techniques is DTC (direct-to-consumer) advertising.
• TRUE
• FALSE
• What influences the number of districts in a region?
• the number of qualified sales representatives who apply to represent
that region
• the region's population
• both the district's population and the number of qualified sales
representatives who apply to represent that region
• none of these
,• What is an example of the regionalization of healthcare
delivery systems?
• California and Florida have different demographics.
• California and Florida have different drug companies.
• California and Florida have different DTC advertisements.
• California and Florida have different prescription
reimbursement policies.
• The heart of a pharmaceutical sales team is the Regional
Manager.
• TRUE
• FALSE
• Most DMs did not start as representatives.
• TRUE
• FALSE
• How many territories are in a typical district?
• 1 to 2
• 8 to 12
• 30 to 40
• 50 to 100
• What is the most effective method for grabbing market share?
• comparative selling
• criticizing the competition
• power point presentations
• questioning doctors' choices
Quiz 2 , Chapter 2 & 3
• Pharmaceutical reps mainly visit pharmacies.
• TRUE
• FALSE
, • It usually only takes 1-2 calls to a physician before he or she
commits to prescribing your product.
• TRUE
• FALSE
• The pharmacist may dispense a product other than what the
physician prescribed
• TRUE
• FALSE
• According to Chapter 12 of your manual, which of the following
would classify as "payers"?
• employers
• clients
• pharmacists
• physicians
• According to your manual, what defines "ethical
pharmaceutical companies"?
• donating a specified proportion of their revenue to consumer
organizations
• donating a specified proportion of their revenue to the NIH
• manufacturing generics
• researching and developing novel drugs
• One of the most disappointing results of the pharmaceutical
industry’s continued investment in R & D is the few new drugs being
approved and in development.
• TRUE
• FALSE
• Thanks to modern medicines, how long are people newly
diagnosed with HIV expected to live?
• another 10 years
• another 20 years
• another 5 years