HubSpot Study Guide Exam Questions With
100% Verified Answers
True or false? The first signs of content marketing date back to the late 1800s with John Deere's
magazine for farmers called The Furrow.
False
Content marketing is most useful in which stage of the inbound methodology?
every stage
True or false? Your inbound plan should be all encompassing — inclusive of your content assets but
not limited to them.
True
Inbound and content marketing both focus on ______________.
A, B, and C
Empowering potential Customers
Building a lasting relationship with your audience
Creating valuable content that entertains and educates
True or false? When it comes to the content marketing-inbound marketing relationship, you should
think in terms of "or" not "and."
False
Which of the following is MOST needed to effectively tell your business' story?
a mission with supporting values.
According to Simon Sinek, people most care about _______________.
why your business does it
All of the following are essential storytelling elements EXCEPT:
Characters
Conflict
Setting
Resolution
Check answer
Setting
Which point of view is MOST effective when telling a story?
, First-person point of view.
Second-person point of view.
Third-person point of view.
All of the above, as it depends on your buyer personas.
All of the above, as it depends on your buyer personas.
Which of the following is NOT needed to create an effective story that resonates with your audience?
Use content to create emotional appeal.
Be consistent and authentic.
Use charts and graphs to prove your results.
Keep the story clear and concise.
Use charts and graphs to prove your results.
True or false? Effective content marketers consume content from a wide variety of places as opposed
to sticking to content specific to their industry.
true
Fill in the blank: When digesting material, you should _____________.
break apart like-themed ideas into their own categories.
synthesize those ideas in interesting and compelling ways.
re-read it at least two times to make sure you're understanding it correctly.
talk out loud to get your thoughts out.
synthesize those ideas in interesting and compelling ways.
Which of the following is an example of a helpful platform where you can see which content has the
best social media performance?
TweetCheck
BuzzSumo
Creative Commons
Wikimedia
BuzzSumo
100% Verified Answers
True or false? The first signs of content marketing date back to the late 1800s with John Deere's
magazine for farmers called The Furrow.
False
Content marketing is most useful in which stage of the inbound methodology?
every stage
True or false? Your inbound plan should be all encompassing — inclusive of your content assets but
not limited to them.
True
Inbound and content marketing both focus on ______________.
A, B, and C
Empowering potential Customers
Building a lasting relationship with your audience
Creating valuable content that entertains and educates
True or false? When it comes to the content marketing-inbound marketing relationship, you should
think in terms of "or" not "and."
False
Which of the following is MOST needed to effectively tell your business' story?
a mission with supporting values.
According to Simon Sinek, people most care about _______________.
why your business does it
All of the following are essential storytelling elements EXCEPT:
Characters
Conflict
Setting
Resolution
Check answer
Setting
Which point of view is MOST effective when telling a story?
, First-person point of view.
Second-person point of view.
Third-person point of view.
All of the above, as it depends on your buyer personas.
All of the above, as it depends on your buyer personas.
Which of the following is NOT needed to create an effective story that resonates with your audience?
Use content to create emotional appeal.
Be consistent and authentic.
Use charts and graphs to prove your results.
Keep the story clear and concise.
Use charts and graphs to prove your results.
True or false? Effective content marketers consume content from a wide variety of places as opposed
to sticking to content specific to their industry.
true
Fill in the blank: When digesting material, you should _____________.
break apart like-themed ideas into their own categories.
synthesize those ideas in interesting and compelling ways.
re-read it at least two times to make sure you're understanding it correctly.
talk out loud to get your thoughts out.
synthesize those ideas in interesting and compelling ways.
Which of the following is an example of a helpful platform where you can see which content has the
best social media performance?
TweetCheck
BuzzSumo
Creative Commons
Wikimedia
BuzzSumo
