HubSpot Study Guide Exam Questions With
100% Verified Answers
You've just been hired as a new email marketing manager and you want to be successful as quickly as
possible. Which four core topics of email marketing should you focus on learning?
Mobile marketing, segmentation, personalization, optimization
True or false? Email marketing plays a primary role in all four stages of the Inbound Methodology.
False, Convert and Close
Your business is launching a new product offering. Your marketing team is trying to determine the
best time to email your existing customers about this new offer. Before sending them an email, they
should consider all of these variables.
How many emails your customers already receive each month.
The last time a customer received an email from your company.
If there is a more effective way to communicate this update to your customers.
Email marketing is more contextual than other marketing channels like blogging and social media
because:
Email marketing is connected to your contact database
Email marketing can be triggered based on user activity
Your boss is eager to invest more time and energy into email marketing. She's asked you to submit a
list of investments that are essential to a successful email program. What should these include
An agreement to collaboration between departments
The purchase of email marketing software
commitment to keeping a clean contact database
The primary way that businesses segment their customers is by the lifetime value of their purchase.
False
One of your leads just downloaded a whitepaper comparing the benefits between aboveground and
inground pools. This buyer is in the _______ of the Buyer's Journey
Consideration
All of the following are methods of using email to create evangelists EXCEPT:
Unsubscribe them from email communication so they are not recieving emails about a product they
have already purchased.
The three stages of the Buyer's Journey are:
1- Awareness 2-Consideration 3-Decision
, Your business is launching a new product and wants to communicate its value to all of your existing
customers. To do this, the VP of Product Marketing wants to send an email to every customer. If you
were the VP of Customer Success, how would you respond?
"Do you mind if I ask my Customer Service Managers what they think is the most effective ay to
communicate this update to our customers"
As the size of your email list ______ engagement tends to ________.
Increase, Decrease
A contact's name and number of twitter followers are examples of which type of data?
Explicit
Custom contact properties are a critical component of an effective contact database for all of the
following reasons EXCEPT:
They allow you to automatically track a contact's engagement across social media channels
The VP of sales at your company sends you a list of leads and asks you to subscribe them to your blog.
Should you do it?
No. You cannot email a contact without explicit permission.
You cannot build buyer persona lists because a buyer persona refers to a semi-fictional type of
person, not an individual contact.
False
When determining an appropriate goal for your email send, all of these are important questions to
ask for every email send EXCEPT:
How much revenue will this email generate?
Your most recent email send did not perform particularly well, receiving only a 5% open rate. Which
of these factors could be a potential reason for this subpar result?
You did not effectively segment your list of email recipients
The address from which an email is sent can be used to indicate:
A person and A department
You can use headlines, bolding and bullet points to improve:
How easy it is to read your email
The email your company sends out to drive free consultation requests is not performing well - it
receives only a .4% click rate. All of these are potential ways to improve the email to drive more
consultation requests EXCEPT:
Adding multiple calls-to-action, especially if they are to a different offer, will most likely lower
consultation requests even further
True or false? How your recipients engaged with your previous email sends will impact the
deliverability of your future email sends.
100% Verified Answers
You've just been hired as a new email marketing manager and you want to be successful as quickly as
possible. Which four core topics of email marketing should you focus on learning?
Mobile marketing, segmentation, personalization, optimization
True or false? Email marketing plays a primary role in all four stages of the Inbound Methodology.
False, Convert and Close
Your business is launching a new product offering. Your marketing team is trying to determine the
best time to email your existing customers about this new offer. Before sending them an email, they
should consider all of these variables.
How many emails your customers already receive each month.
The last time a customer received an email from your company.
If there is a more effective way to communicate this update to your customers.
Email marketing is more contextual than other marketing channels like blogging and social media
because:
Email marketing is connected to your contact database
Email marketing can be triggered based on user activity
Your boss is eager to invest more time and energy into email marketing. She's asked you to submit a
list of investments that are essential to a successful email program. What should these include
An agreement to collaboration between departments
The purchase of email marketing software
commitment to keeping a clean contact database
The primary way that businesses segment their customers is by the lifetime value of their purchase.
False
One of your leads just downloaded a whitepaper comparing the benefits between aboveground and
inground pools. This buyer is in the _______ of the Buyer's Journey
Consideration
All of the following are methods of using email to create evangelists EXCEPT:
Unsubscribe them from email communication so they are not recieving emails about a product they
have already purchased.
The three stages of the Buyer's Journey are:
1- Awareness 2-Consideration 3-Decision
, Your business is launching a new product and wants to communicate its value to all of your existing
customers. To do this, the VP of Product Marketing wants to send an email to every customer. If you
were the VP of Customer Success, how would you respond?
"Do you mind if I ask my Customer Service Managers what they think is the most effective ay to
communicate this update to our customers"
As the size of your email list ______ engagement tends to ________.
Increase, Decrease
A contact's name and number of twitter followers are examples of which type of data?
Explicit
Custom contact properties are a critical component of an effective contact database for all of the
following reasons EXCEPT:
They allow you to automatically track a contact's engagement across social media channels
The VP of sales at your company sends you a list of leads and asks you to subscribe them to your blog.
Should you do it?
No. You cannot email a contact without explicit permission.
You cannot build buyer persona lists because a buyer persona refers to a semi-fictional type of
person, not an individual contact.
False
When determining an appropriate goal for your email send, all of these are important questions to
ask for every email send EXCEPT:
How much revenue will this email generate?
Your most recent email send did not perform particularly well, receiving only a 5% open rate. Which
of these factors could be a potential reason for this subpar result?
You did not effectively segment your list of email recipients
The address from which an email is sent can be used to indicate:
A person and A department
You can use headlines, bolding and bullet points to improve:
How easy it is to read your email
The email your company sends out to drive free consultation requests is not performing well - it
receives only a .4% click rate. All of these are potential ways to improve the email to drive more
consultation requests EXCEPT:
Adding multiple calls-to-action, especially if they are to a different offer, will most likely lower
consultation requests even further
True or false? How your recipients engaged with your previous email sends will impact the
deliverability of your future email sends.
