Hubspot- SEO Exam Questions With 100%
Verified Answers
Why is SEO important?
Because more than 95% of click-through occur with top 3 search results.
How do search engines work?
by crawling hundreds of billions of pages using their own web crawlers
How google find, analyze and rank your content?
There are three steps
- Step 1: Crawling/Discovery (Find the books)
- Step 2: Indexing/Relevance (Categorize the books)
- Step 3: Ranking/Authority (Decide which books to feature)
How does content rank in search?
- Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the
topics you want to be known for.
- Build authority (ranking) by getting lots of high-quality links to your website.
Discovery stage.
Search engine bots discover your content by crawling it.
Relevance stage
Search engine bots decide how relevant your content is by indexing it (based on signals like
keywords).
Authority stage.
Search engine bots rank your content in search results based on your site's SEO authority
How do you determine authority?
- The content is talked about a lot.
- The content is referred to a lot. •
- The content is cited in other works. (Similar to getting backlinks.)
Discovery, relevance, and authority are dependent on one another.
- If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is. •
- If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.
How to create an SEO strategy
Your SEO strategy will depend on several factors:
- How established is your business is online?
- What resources do you have to dedicate to SEO?
- What industry are you in?
What are your goals for your website?
Do you want to increase organic traffic?
Verified Answers
Why is SEO important?
Because more than 95% of click-through occur with top 3 search results.
How do search engines work?
by crawling hundreds of billions of pages using their own web crawlers
How google find, analyze and rank your content?
There are three steps
- Step 1: Crawling/Discovery (Find the books)
- Step 2: Indexing/Relevance (Categorize the books)
- Step 3: Ranking/Authority (Decide which books to feature)
How does content rank in search?
- Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the
topics you want to be known for.
- Build authority (ranking) by getting lots of high-quality links to your website.
Discovery stage.
Search engine bots discover your content by crawling it.
Relevance stage
Search engine bots decide how relevant your content is by indexing it (based on signals like
keywords).
Authority stage.
Search engine bots rank your content in search results based on your site's SEO authority
How do you determine authority?
- The content is talked about a lot.
- The content is referred to a lot. •
- The content is cited in other works. (Similar to getting backlinks.)
Discovery, relevance, and authority are dependent on one another.
- If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is. •
- If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.
How to create an SEO strategy
Your SEO strategy will depend on several factors:
- How established is your business is online?
- What resources do you have to dedicate to SEO?
- What industry are you in?
What are your goals for your website?
Do you want to increase organic traffic?
