Hubspot (SEO Cert) Exam Questions With
100% Verified Answers
Link description
The clickable word(s) in a hyperlink.
internal link
Any link from one page on your website to another page on your website.
Best Practices - Writing URLs:
Include your primary keyword.
Use hyphens between words.
Keep them short and simple.
Describe the page contents.
Technical SEO
The practice of improving technical aspects of a website to help search engines crawl and index it
more effectively.
Basic Technical SEO Elements
Robots.txt
Canonicalization
Protocols
Redirect codes
Site speed
robots.txt
A text file that instructs search engine bots on how to crawl a website's pages.
canonical tag
An HTML element search engines use to handle duplicate content.
redirect
A way to send users and search engines to a different URL from the one originally requested.
You need a meta description because it:
- increases clickthrough rates and visits from organic search.
- gives the right people the right information at the right time.
- increases visits from social.
keywords
The words and phrases that people type into search engines
keyword research
The process of finding and analyzing search terms that people enter into search engines with the goal
of using that data for a specific purpose
, head terms
(or fat head) are usually single-word keywords with lots of search volume and competition (e.g.
marketing, insurance).
search volume
The number of times a particular keyword is entered into a search engine per month
body keywords
Chunky middle (or body keywords) are 2-3 word phrases with decent search volume, but slightly more
specific than head terms and with slightly less competition (e.g. marketing automation, car insurance).
long tail keywords
More specific phrases that don't get as much search volume but tend to be less competitive.
Example of long tail keywords:
"How to apply sunscreen"
"How often should you apply sunscreen"
Best practices for a pillar page
Create targeted clusters of specific and relevant content topics that lead to a centralized hub known
as a pillar page.
pillar page
A pillar page (also known as a content pillar or power page) is a website page that covers a specific
topic in depth and is linked to a cluster of related content.
buyer persona?
A semi-fictional representation of your ideal customer based on real data and some educated
speculation about demographics, behaviors, motivations, and goals.
Buyer's Journey
The active research process someone goes through leading up to a purchase.
Buyer's journey stages
Awareness, Consideration, Decision
Google Backlink - Idea
Google cares about how interesting other people think your content is.
Link building
The process of manually encouraging people to link to your website from theirs.
How to rank high in SE
To rank highly, you need as many links as other ranked results.
100% Verified Answers
Link description
The clickable word(s) in a hyperlink.
internal link
Any link from one page on your website to another page on your website.
Best Practices - Writing URLs:
Include your primary keyword.
Use hyphens between words.
Keep them short and simple.
Describe the page contents.
Technical SEO
The practice of improving technical aspects of a website to help search engines crawl and index it
more effectively.
Basic Technical SEO Elements
Robots.txt
Canonicalization
Protocols
Redirect codes
Site speed
robots.txt
A text file that instructs search engine bots on how to crawl a website's pages.
canonical tag
An HTML element search engines use to handle duplicate content.
redirect
A way to send users and search engines to a different URL from the one originally requested.
You need a meta description because it:
- increases clickthrough rates and visits from organic search.
- gives the right people the right information at the right time.
- increases visits from social.
keywords
The words and phrases that people type into search engines
keyword research
The process of finding and analyzing search terms that people enter into search engines with the goal
of using that data for a specific purpose
, head terms
(or fat head) are usually single-word keywords with lots of search volume and competition (e.g.
marketing, insurance).
search volume
The number of times a particular keyword is entered into a search engine per month
body keywords
Chunky middle (or body keywords) are 2-3 word phrases with decent search volume, but slightly more
specific than head terms and with slightly less competition (e.g. marketing automation, car insurance).
long tail keywords
More specific phrases that don't get as much search volume but tend to be less competitive.
Example of long tail keywords:
"How to apply sunscreen"
"How often should you apply sunscreen"
Best practices for a pillar page
Create targeted clusters of specific and relevant content topics that lead to a centralized hub known
as a pillar page.
pillar page
A pillar page (also known as a content pillar or power page) is a website page that covers a specific
topic in depth and is linked to a cluster of related content.
buyer persona?
A semi-fictional representation of your ideal customer based on real data and some educated
speculation about demographics, behaviors, motivations, and goals.
Buyer's Journey
The active research process someone goes through leading up to a purchase.
Buyer's journey stages
Awareness, Consideration, Decision
Google Backlink - Idea
Google cares about how interesting other people think your content is.
Link building
The process of manually encouraging people to link to your website from theirs.
How to rank high in SE
To rank highly, you need as many links as other ranked results.
