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SEO definition
Search Engine Optimization, is the practice of increasing the quantity & quality of Traffic to a website
through organic search engine results
E-A-T stands for
Expertise, Authoritative, & Trustworthiness.
Discovery Stage - Crawling
Search Engine bots discover your content & takes notes of all the content by "crawling it."
Relevance Stage
Search engine bots decide how relevant your content is by indexing it (based on signals like
keywords).
What are the 3 steps Google uses to find, analyze, & rank content?
1. Crawling/Discovery
2. Indexing/Relevance's
3. Ranking/Authority
Authority Stage
Search engine bots rank your content in search results based on your site's SEO authority. Building
creditability.
KPI's
Key performance indicators. Critical indicators of progress toward an intended result.
Back Link Profile
A list of all sites that are currently linked to your site. (including how they are linked to it & which
pages they are linked to)
Measuring Authority
Using the link volume & quality links key indicators of a website. SEO Authority
Healthy Strategy balances building _____________ with building _____________.
Healthy Strategy balances building relevancy with building authority.
Page - Heading Tag
AN HTML element that provides a hierarchical structure to a webpage.
On-Page SEO Elements
- Heading Tags
- Title Tags
- External Links