Hubspot- SEO Exam Questions With 100%
Verified Answers
What is SEO?
SEO is the practice of increasing the quantity of traffic to a website through organic search results.
Why is SEO Important?
Because the majority of online experiences involve searching the web.
What is Google E-A-T?
Expertise, Authoritativeness, and trustworthiness
What are the three stages of ranking on Google?
Discovery, relevance and authority
What is the discovery stage of SEO?
Search engine bots discover content by crawling for content on webpages
What is the relevance stage of SEO?
Search engine bots decide how relevant webpage content is by looking for certain keywords and
phrases.
What is the Authority stage in SEO?
Search engine bots rank content in search results based on high- quality links to a website
How does a website establish authority?
The content is talked about often, referred to often or cited in other works
What does a backlink profile measure?
The number of inbound links to your website.
The number of unique domains that link to your website.
The quality of those links.
How can you optimize content for SEO?
By improving head tags, title tags and creating external links
What is a sitemap?
A file of code that lives on your web server and lists all of the relevant URL's your website is carrying.
What is a meta description?
The description found under the title of a search results page. max 160 characters
What is internal linking?
Any link from one page on your website to another on your website.
Verified Answers
What is SEO?
SEO is the practice of increasing the quantity of traffic to a website through organic search results.
Why is SEO Important?
Because the majority of online experiences involve searching the web.
What is Google E-A-T?
Expertise, Authoritativeness, and trustworthiness
What are the three stages of ranking on Google?
Discovery, relevance and authority
What is the discovery stage of SEO?
Search engine bots discover content by crawling for content on webpages
What is the relevance stage of SEO?
Search engine bots decide how relevant webpage content is by looking for certain keywords and
phrases.
What is the Authority stage in SEO?
Search engine bots rank content in search results based on high- quality links to a website
How does a website establish authority?
The content is talked about often, referred to often or cited in other works
What does a backlink profile measure?
The number of inbound links to your website.
The number of unique domains that link to your website.
The quality of those links.
How can you optimize content for SEO?
By improving head tags, title tags and creating external links
What is a sitemap?
A file of code that lives on your web server and lists all of the relevant URL's your website is carrying.
What is a meta description?
The description found under the title of a search results page. max 160 characters
What is internal linking?
Any link from one page on your website to another on your website.
