UTK CCI 150 Gary Exam 2 with Solutions

Because we have Scoop, the only student produced magazine - Now is a good time to be at UT if you’re interested in magazines Demassification. There is a magazine for everyone. - why are targeted (specialized) magazines more successful? What event shaped the industry? - the postal regulations because they decided to make mailing magazines cheap in the 1940s. What are the major categories of magazines - 1. Consumer- anything you can buy for example people 2. Men- all ages (Boy Scouts mag, etc.) 3. Women- all ages (Seventeen, Vouge, etc.) 4. Home & Garden/"shelter books"- (Southern Living). 5. News- Time magazine, etc. 6. Niche- mag. For any interest (aquariums, dogs, boats, etc.) 7. Trade- business magazines, non-consumer. The 4 highest magazines in circulation: - AARP Magazine, AAPR bulletin, Costco Connection, and Better Homes & Gardens Sunday supplement - a magazine publication that come inside your Sunday paper. They do not rank high in circulation. Circulation and revenue differ because - just because a newspaper is reaching a large audience does not mean it makes $, and vice versa Demassification has affected the mag. Industry because: - it has created a magazine for everyone The 2 TV events that caused this are - TV and postal regulation Why advertisers like niche magazines - because it matches the advertiser with a desired audience (ex: much easier for advt who wants to sell boat cleaner to a niche mag. About yachts) Large, general interest mags. W pictures died out due to - TV Freelancer - someone who works on contract, not a regular employee. Parts of a newspaper - Above the fold Mast The flag- 2nd part of front of a newspaper, long portion The ear The mast- inside Opinions in newspapers are - Editorials Columns Letter to the Editor