STUART HALL
Audience positioning
ALBERT BANDURA theory; negotiated, HENRY JENKINS
dominant and
Video games media oppositional readings Fandom theory: Fans of
effects; How media that audiences take on the media products are
products affect when ingesting a media active participants and
audiences and media product. they construct their
products can implant identities through these
ideas into the mind of media product.
audiences.
AUDIENCE
KATZ AND BLUMLER GEORGE GERBNER
Uses and gratifications
theory: How media CLAY SHIRKY Cultivation theory;
Being exposed to
products are used repeated patterns of
whether its educational, End of audience theory; representation could
to create identity, for audiences are no longer overtime shape and
entertainment etc. passive due to the way influence the way people
social media operates view the world.
therefore they engage
more.
Audience positioning
ALBERT BANDURA theory; negotiated, HENRY JENKINS
dominant and
Video games media oppositional readings Fandom theory: Fans of
effects; How media that audiences take on the media products are
products affect when ingesting a media active participants and
audiences and media product. they construct their
products can implant identities through these
ideas into the mind of media product.
audiences.
AUDIENCE
KATZ AND BLUMLER GEORGE GERBNER
Uses and gratifications
theory: How media CLAY SHIRKY Cultivation theory;
Being exposed to
products are used repeated patterns of
whether its educational, End of audience theory; representation could
to create identity, for audiences are no longer overtime shape and
entertainment etc. passive due to the way influence the way people
social media operates view the world.
therefore they engage
more.
