CCI 150 FINAL EXAM Lisa Gary UT | 100 QUESTIONS WITH COMPLETE SOLUTIONS UPDATED 2024/2025 GRADED A+.

CCI 150 FINAL EXAM Lisa Gary UT Exam QUESTIONS WITH COMPLETE SOLUTIONS UPDATED 2024/2025 GRADED A+. Encoding and Transmission - answersThe basic communication model (Shannon and Weaver) begins with the sender of the message, who makes a decision to communicate. What does the sender do next after that? 1. Temporal Context - answersYou are suddenly transported in time back to the year 1916 and are visiting a university. You hear a group of students telling jokes you find racist, sexist and offensive, yet they are all laughing. This is an example of: 2. all of the above are true - answersWhy did the 1960 Nikon/Kennedy presidential debate call attention to nonverbal communication? 3. Kinesics - answersIn class we learned that different cultures have different types of nonverbal communication. Which of these terms have to do with movement, the idea that how we walk, gesture, etc. Sends a message? 4. A radio broadcast "the war of the worlds" caused people to panic, believing Martians had attacked earth. - answersAccording to lecture and textbook, many Americans worried about media effects in 1938 because? 5. not embarrassing someone/ collectivist - answersFace saving means ____ and the culture most likely to practice face saving is _____ 6. At any given time, about 20% are paying attention and about 12% are actively listening - answersCredit for showing up and listening: We discussed research conducted on college students to evaluate how they listen in class, researchers would ring a bell to stop class and then ask what students were thinking about at that moment. Which of the following is true? CCI 150 FINAL EXAM Lisa Gary UT | 100 QUESTIONS WITH COMPLETE SOLUTIONS – UPDATED 2024/2025 | GRADED A+ [Date] 7. George Gerbner - answersWe saw a video about a man whose research revealed that television consumption causes people to be more fearful than those watch less TV (mean world syndrome) Who was he? 8. true - answersTrue or False? The true meaning of language is not the worlds themselves. The true meaning of language is in the people who say the words. 9. Words like and or not used in an internet search to get better results - answersIn applied info science, Boolean operators (also called logical operators) what are they? 10. ABC (Audit Bureau of Circulation) - answersIn applied research, this group is best known for its work with newspapers and magazines? 11. true - answersTrue or False? When a researcher used random (probability) sampling and does a good job of getting that sample, then every person within that population has an equal chance of being chosen to participate. 12. true - answersTrue or False? Portable people meters are somewhat more accurate than TV-top monitoring devices because they record TV consumption that happens away from home. 13. false - answersTrue or False? Despite the name of the profession, public relations practitioners actually have no duty to act in the public interest. Their loyalty lies strictly with their employer. 14. Events may change respondent's opinions and results could be influenced by the person/organization who commissioned the survey. - answersThe book identifies six factors you can use to evaluate survey research to see if the results are legitimate/valid. Why would you consider when a survey was conducted and who paid for it? 15. What is your income - answersIn class we saw an example of an exit poll used in the 2000 presidential election. What was the last question on that survey? [Date] 16. Nonprofit that produces PSA's for other nonprofits - answersWhat is the AD council? 17. Audience and amount change and task and time frame (both A & B) - answersWhich of the following are parts of an objective statement in advertising 18. managing relationships - answersAt its most basic level, public relations involves? 19. localize them - answersAccording to what you learned in class, local news media like national and international stories best when they can do this with them: 20. The space left for news once the advertising is placed in a newspaper or magazine - answerswhat is a news hole? 21. The number of advertisements sold for that edition - answersWhat determines the size of a newspaper on an average day? 22. The local stations that are affiliated with the major networks - answersIn television, what does the word "affiliate" typically mean, according to book and lecture? 23. clustering - answersA newspaper chain will often group its papers together by region to cut costs and operate more efficiently. The term for this is: 24. The internet removed cost and licensing barriers that kept citizens from publishing and broadcasting news on their own - answersAs we discussed, how does the term "barrier to entry" relate to the term "Citizen Journalist" 25. The idea that news media don't tell us what to think but do tell us what to think about - answersAccording to lecture, agenda setting in news is: [Date] 26. Size or length, placement, audience size - answersThe price of a single advertisement is determined by factors best described this way 27. false - answersTrue or False? In advertising, research is an after-thought. It is conducted only after the campaign is complete, to make sure it was effective. 28. true - answersTrue or False? Most advertising rate cards include prices for the ads, but most also include the audience demographics for that medium. Advertisers sell access to an audience, not just space and time. 29. Communication, because this 'visible' part of PR work involves sending and receiving actual messages - answersIn the four step process for public relations, in the industry standard acronym RACE, the C stands for: 30. Evaluation, because you must prove that the plan worked and stayed within budget - answersIn the four step process for public relations, in the industry standard acronym RACE, the E stands for 31. The agency gets a 15% discount from media in which it places advertising then charges its client full price. The agency keeps the difference - answersHow is an advertising agency paid, according to the most traditional model? 32. Unsold advertising space, late night - answersWhy do broadcasters run PSA advertising and what time of day are you most likely to see PSA? 33. Cost per thousand is cost to reach a thousand people. A good CPM only helps if you can use it to reach your target audience. - answersWhich of the following statements is truest of CPM in adverting?