CALP EXAM Leasing EXAM
What is a lead generation system? - CORRECT ANSWER-software that tracks
online inquiries from prospective residents about your community
Define Professional Image - CORRECT ANSWER-Expressed in pride,
competence and integrity in your own interactions with prospects and residents.
Always act in an ethical manner ( the golden rule)
What 3 areas of specialized knowledge are essential for the leasing professional
- CORRECT ANSWER-Market Knowledge
Product Knowledge
Resident Profile
Market Knowledge - CORRECT ANSWER-The demographic & product
information about your apartment community, its primary competitors & potential
future competition including housing being planned and/or under development in
the area.
Product Knowledge - CORRECT ANSWER-The thorough understanding of all of
the products and services available in your own community, apartment homes,
amenities, the surrounding neighborhood and that of your area's competitors;
Resident Profile - CORRECT ANSWER-Specific Information that describes the
apartment communities typical residents and their needs, wants and qualifying
characteristics.
The role of a leasing professional has what 2 value components? - CORRECT
ANSWER-1. Assist people in finding appropriate housing that meets their
particular lifestyle needs
2. Add value for your property's owner.
What is automated revenue management - CORRECT ANSWER-System used
to centralize databases of information to help forecast supply and demand, &
maximize their return.
, What is Branding? - CORRECT ANSWER-Your promise to your customer. It tells
them what they can expect from your products & services and it differentiates
your offering from that of your competitors
define curb appeal - CORRECT ANSWER-What the public sees when driving or
walking by your apartment community
Monument Signs - CORRECT ANSWER-Large signs, typically located at the
front of the property to capture traffic driving or walking by
Directional Signs - CORRECT ANSWER-Point the way for guests to find the
office and buildings
Amenity signs - CORRECT ANSWER-identify these features on your properties
Outreach Marketing - CORRECT ANSWER-"reach out" to contact prospective
residents, either directly or indirectly
Inbound Marketing - CORRECT ANSWER-Handel "incoming" requests
Internal marketing - CORRECT ANSWER-marketing practices that occur strictly
onsite
Relationship Selling - CORRECT ANSWER-A process that provides for custom
tailoring of community information to individual prospect and residents. Align
customers wants and needs with community features and benefits.
Relationship Outreach - CORRECT ANSWER-Occurs when the property uses
Nearby businesses and services to extend the reach of their marketing. ex:
Preferred employers, neighboring retail & commercial buildings
What are the 2 categories of discrimination? - CORRECT
ANSWER-Discrimination due to different treatment
Discrimination by different impact
Discrimination due to different impact - CORRECT ANSWER-A result of
behaving differently toward someone because they are a member of a certain
What is a lead generation system? - CORRECT ANSWER-software that tracks
online inquiries from prospective residents about your community
Define Professional Image - CORRECT ANSWER-Expressed in pride,
competence and integrity in your own interactions with prospects and residents.
Always act in an ethical manner ( the golden rule)
What 3 areas of specialized knowledge are essential for the leasing professional
- CORRECT ANSWER-Market Knowledge
Product Knowledge
Resident Profile
Market Knowledge - CORRECT ANSWER-The demographic & product
information about your apartment community, its primary competitors & potential
future competition including housing being planned and/or under development in
the area.
Product Knowledge - CORRECT ANSWER-The thorough understanding of all of
the products and services available in your own community, apartment homes,
amenities, the surrounding neighborhood and that of your area's competitors;
Resident Profile - CORRECT ANSWER-Specific Information that describes the
apartment communities typical residents and their needs, wants and qualifying
characteristics.
The role of a leasing professional has what 2 value components? - CORRECT
ANSWER-1. Assist people in finding appropriate housing that meets their
particular lifestyle needs
2. Add value for your property's owner.
What is automated revenue management - CORRECT ANSWER-System used
to centralize databases of information to help forecast supply and demand, &
maximize their return.
, What is Branding? - CORRECT ANSWER-Your promise to your customer. It tells
them what they can expect from your products & services and it differentiates
your offering from that of your competitors
define curb appeal - CORRECT ANSWER-What the public sees when driving or
walking by your apartment community
Monument Signs - CORRECT ANSWER-Large signs, typically located at the
front of the property to capture traffic driving or walking by
Directional Signs - CORRECT ANSWER-Point the way for guests to find the
office and buildings
Amenity signs - CORRECT ANSWER-identify these features on your properties
Outreach Marketing - CORRECT ANSWER-"reach out" to contact prospective
residents, either directly or indirectly
Inbound Marketing - CORRECT ANSWER-Handel "incoming" requests
Internal marketing - CORRECT ANSWER-marketing practices that occur strictly
onsite
Relationship Selling - CORRECT ANSWER-A process that provides for custom
tailoring of community information to individual prospect and residents. Align
customers wants and needs with community features and benefits.
Relationship Outreach - CORRECT ANSWER-Occurs when the property uses
Nearby businesses and services to extend the reach of their marketing. ex:
Preferred employers, neighboring retail & commercial buildings
What are the 2 categories of discrimination? - CORRECT
ANSWER-Discrimination due to different treatment
Discrimination by different impact
Discrimination due to different impact - CORRECT ANSWER-A result of
behaving differently toward someone because they are a member of a certain
