CCI 150 Exam 2 Review Questions and Answers

Why is it a good time to be at UT if you are interested in magazines? What did we see in class that specifically relates? Can join a specific class to help with Scoop Magazine Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? More successful; demassification How have postal regulations shaped the magazine industry? 1840's: Congress makes it cheap to mail magazines; 1960's: Regulations changed, more expensive to mail big magazines What are the major categories of magazines? Know examples of each Consumer (Men's, women's), Non-consumer (sponsored, trade, PR), Place-based, zines, regional/city, Sunday supplements Know the 4 highest circulation magazines AARP, Costco, Better Homes and Gardens, Game Informer What is a Sunday supplement and how do they rank in circulation? They come with the Sunday paper Why are the lists for the magazines with top revenue and circulation different? Because circulation indicates subscription How has demassification affected the magazine industry? What 2 events prompted the demassification trend? General interest of the public died and gave way to niche publications. Television and a law being passed to make it more expensive to mail big magazines prompted the trend. Why do advertisers like niche magazines? Because they can match with their desired audience What are trade and organizational magazines and are the job opportunities good there? Associated with a business/industry; yes What is a freelancer? Someone who is self-employed What is Above the fold on a newspaper? Top half of the front page, most important information goes there,