Assessment brief
Centre Name: Waterford College of Further education Centre Number 72240C
Component Title & Code
MARKETING PRACTICE 5N1400
Teacher Name:
Learner Group: BUSINESS STUDIES
Assessment Technique:
CASE STUDY
Title of this Assessment Activity:
Develop a structured marketing plan for a specific product or
service
Assessment Weighting:
30%
Learning Outcome Numbers Assessed: 3, 6, 8, 12, 13, 15 & 16
Issue Date
January 08, 2024
Submission date
February 21, 2024
Assessment Criteria/ Marking Scheme Maximum Mark
Assignment 2
1. Comprehensive analysis of all elements of the marketing mix: 10
Breakdown of Marks
Product 6 marks
● PLC= Diagram/explain specifically to chosen product 2 marks
● Brand name – general & comment on chosen product 2 marks
● Packaging = 4 purposes specific to chosen product 2 marks
,Price 2 marks
● Importance of price 1 Marks
● Which pricing method used 1 Mark
Place 2 Marks
● Which method of distribution used – 1 mark
● List of retailers 1 mark
2. Comprehensive analysis of all elements of the promotional mix: 10
● Advertising - Which media and why/specific ads/ASAI - 4 marks
● Sales promotion - Explain specific techniques 2 marks
● Public relations - Explain (1 mark) and sponsorship (2 marks) – 3 marks
● Personal selling - Comment – 1 mark
3. A structured marketing plan 5
● 1 mark for each suggestion for future – 5 marks
4. Information structured, interpreted, and applied correctly 5
Presentation each point = .5 mark
● Typed
● Headers/footers
● Bibliography
● Page number
● Table contents
● Layout
● Appendix
● Spelling & grammar
, ● Introduction
● Conclusion
Learner’s Authorship Statement (on submission):
I confirm that I have submitted work in line with the guidelines in this brief and that this is my own original work.
Learners Signature: _______ Date: __21.02.2024____
Assessment Activity Description and Instructions to Learner:
As a marketing student you are requested to assess the current marketing strategy for your chosen business, and
you can suggest what you consider is working well and is effective for this business. You are also invited to
make suggestions of what changes you might recommend. You can select from a range of small to medium sized
Irish businesses or it may be where you are currently doing your work experience.
Guidelines
● You must fill in and attach this brief to the front of your assignment
● Your assignment should be submitted via Moodle on the appointed date.
● Please read the relevant page of the student diary in relation to assessment malpractice – You
will receive 0% if there is any evidence of malpractice.
● Marks will be awarded for presentation, including table of contents, grammar & spelling,
bibliography, and appendix.
● Marks will be awarded for discussion under the following headings:
Product: Discuss each of the following in relation to your chosen product:
⮚ Product life cycle
⮚ Brand name
⮚ Packaging
⮚ Your recommendation as to what aspect of the ‘product’ may need to be changed
for the future.
Price Discuss each of the following in relation to your chosen product:
⮚ Importance of price
⮚ Pricing method
, ⮚ Your recommendation as to what aspect of the ‘price’ may need to be changed for
the future
Promotion Discuss each of the following in relation to your chosen product:
⮚ Advertising
⮚ Sales promotion
⮚ Public relations
⮚ Personal Selling
⮚ Your recommendation as to what aspect of the ‘promotion’ may need to be changed
for the future.
Place Discuss each of the following in relation to your chosen product:
⮚ Channel of distribution used
⮚ Your recommendation as to what aspect of the ‘place’ may need to be changed for
the future
Feedback Section: Module teacher should tick which option they are using –Option A or Option B
Option A:
I confirm that I received feedback in relation to my assignment
Learner’s Initials: ________________Teacher’s Initials: ______________ Date: __________________
-------------------------------------------------------------------------------------------------------------------------------------------------
Option B:
Learner signs separate Class feedback form/ module teacher includes this in teacher pack.
Centre Name: Waterford College of Further education Centre Number 72240C
Component Title & Code
MARKETING PRACTICE 5N1400
Teacher Name:
Learner Group: BUSINESS STUDIES
Assessment Technique:
CASE STUDY
Title of this Assessment Activity:
Develop a structured marketing plan for a specific product or
service
Assessment Weighting:
30%
Learning Outcome Numbers Assessed: 3, 6, 8, 12, 13, 15 & 16
Issue Date
January 08, 2024
Submission date
February 21, 2024
Assessment Criteria/ Marking Scheme Maximum Mark
Assignment 2
1. Comprehensive analysis of all elements of the marketing mix: 10
Breakdown of Marks
Product 6 marks
● PLC= Diagram/explain specifically to chosen product 2 marks
● Brand name – general & comment on chosen product 2 marks
● Packaging = 4 purposes specific to chosen product 2 marks
,Price 2 marks
● Importance of price 1 Marks
● Which pricing method used 1 Mark
Place 2 Marks
● Which method of distribution used – 1 mark
● List of retailers 1 mark
2. Comprehensive analysis of all elements of the promotional mix: 10
● Advertising - Which media and why/specific ads/ASAI - 4 marks
● Sales promotion - Explain specific techniques 2 marks
● Public relations - Explain (1 mark) and sponsorship (2 marks) – 3 marks
● Personal selling - Comment – 1 mark
3. A structured marketing plan 5
● 1 mark for each suggestion for future – 5 marks
4. Information structured, interpreted, and applied correctly 5
Presentation each point = .5 mark
● Typed
● Headers/footers
● Bibliography
● Page number
● Table contents
● Layout
● Appendix
● Spelling & grammar
, ● Introduction
● Conclusion
Learner’s Authorship Statement (on submission):
I confirm that I have submitted work in line with the guidelines in this brief and that this is my own original work.
Learners Signature: _______ Date: __21.02.2024____
Assessment Activity Description and Instructions to Learner:
As a marketing student you are requested to assess the current marketing strategy for your chosen business, and
you can suggest what you consider is working well and is effective for this business. You are also invited to
make suggestions of what changes you might recommend. You can select from a range of small to medium sized
Irish businesses or it may be where you are currently doing your work experience.
Guidelines
● You must fill in and attach this brief to the front of your assignment
● Your assignment should be submitted via Moodle on the appointed date.
● Please read the relevant page of the student diary in relation to assessment malpractice – You
will receive 0% if there is any evidence of malpractice.
● Marks will be awarded for presentation, including table of contents, grammar & spelling,
bibliography, and appendix.
● Marks will be awarded for discussion under the following headings:
Product: Discuss each of the following in relation to your chosen product:
⮚ Product life cycle
⮚ Brand name
⮚ Packaging
⮚ Your recommendation as to what aspect of the ‘product’ may need to be changed
for the future.
Price Discuss each of the following in relation to your chosen product:
⮚ Importance of price
⮚ Pricing method
, ⮚ Your recommendation as to what aspect of the ‘price’ may need to be changed for
the future
Promotion Discuss each of the following in relation to your chosen product:
⮚ Advertising
⮚ Sales promotion
⮚ Public relations
⮚ Personal Selling
⮚ Your recommendation as to what aspect of the ‘promotion’ may need to be changed
for the future.
Place Discuss each of the following in relation to your chosen product:
⮚ Channel of distribution used
⮚ Your recommendation as to what aspect of the ‘place’ may need to be changed for
the future
Feedback Section: Module teacher should tick which option they are using –Option A or Option B
Option A:
I confirm that I received feedback in relation to my assignment
Learner’s Initials: ________________Teacher’s Initials: ______________ Date: __________________
-------------------------------------------------------------------------------------------------------------------------------------------------
Option B:
Learner signs separate Class feedback form/ module teacher includes this in teacher pack.
