WGU D077 CONCEPTS IN MARKETING, SALES
AND CUSTOMER CONTACT OA LATEST EXAM
REAL EXAM REAL ACTUAL QUESTIONS AND
CORRECT ANSWERS AGRADE LATEST 2023-2024
EXAM.
A marketing manager plans to expand a current marketing
campaign to reach a well-documented market segment that the
company does not currently attract.
Which data source should the manager use to meet this goal? -
ANSWER >>>>Syndicated market research
Syndicated market research - ANSWER >>>>secondary data
collected by a marketing research company and purchased by
multiple organizations
Which ethical practice should be used to enrich the information
obtained from focus groups? - ANSWER >>>>Create clear
questions
,What is the first question David should address when designing
this market study? - ANSWER >>>>How many customers use
grocery shopping services?
David is reviewing the results of interviews that were conducted
to determine what customers would expect from grocery
delivery services. Unfortunately, David realizes that the
customers were never asked how much they would be willing to
pay for the service, which is also important to the business plan.
Which limitation of primary research is David experiencing? -
ANSWER >>>>Tailored questions to one focus area
To boost quarterly sales, a shoe store plans to run a sale for
three days.
Which pricing strategy is this shoe store using? - ANSWER
>>>>Promotional
A company uses unified and constant communication to reach
its customers, including print media, retail signage, an e-
commerce website, and social media.
What type of communication is this company using? - ANSWER
>>>>Omnichannel
A company develops a new, high end product which has no
direct competition that is popular with customers. The company
seeks to temporarily set the price of the product high to gain as
much profit as possible.
What is this name of this pricing strategy? - ANSWER
>>>>Skimming
A company makes customized office chairs that are sold only
through its website.
What type of distribution channel is the company using? -
ANSWER >>>>Direct
,TIna worked with a packaging company, Company X, to create
a new method for processing mixed paper waste into recyclable
product for resale. Another packaging company, Company Y, a
competitor of Company X, has also approached and offered to
help Ana develop recyclable product for resale.
Ana knows that helping Company Y will automatically reveal the
newly learned techniques to its competitor, Company X.
Which ethical dilemma does this raise for this owner? -
ANSWER >>>>Nondisclosure
What is the main function of marketing? - ANSWER
>>>>Bringing value to customers
Which set of connections is created by marketers to generate
value? - ANSWER >>>>Between customers and products
Business cycle phases - ANSWER >>>>expansion, peak,
contraction, and trough
The director plans to post the menu for the day by 5:00 each
morning. This information will include the nutrition facts
associated with breakfast, lunch, and dinner, and describe the
standards used in the meal preparation.
Which activity is the community center using to create value
through its menu marketing? - ANSWER >>>>Creating
awareness of fresh meals
The community center is the first in the city to offer freshly
prepared meals in partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to
the community? - ANSWER >>>>Introduction
, The director plans to design and implement a marketing
campaign.
Which example describes the director's primary goal for the
marketing campaign? - ANSWER >>>>Promoting awareness of
its food offerings
What is one example of an uncontrollable element of the
community center's marketing environment? - ANSWER
>>>>Citizen participation in meals
The director researches the reason for the community's food
insecurity and learns that companies closed during the recent
recession and left individuals without jobs. This unemployment
has created significant food insecurity among those who remain
without stable incomes.
Which element of the PEST analysis is the community center
responding to by creating its meal program? - ANSWER
>>>>Economic needs of community citizens
Which ethical consideration in marketing is illustrated by the
community center's meal program? - ANSWER >>>>Offering
food to everyone
During a meeting, a marketing department describes the sales
goals for the year, the target markets selected, and the actions
the department will undertake to reach these goals.
Which portion of the marketing planning process was discussed
during this meeting? - ANSWER >>>>Marketing strategy
SWOT Analysis - ANSWER >>>>examines the internal
(controllable) and external (uncontrollable) factors that impact
the organization and its strategies.
AND CUSTOMER CONTACT OA LATEST EXAM
REAL EXAM REAL ACTUAL QUESTIONS AND
CORRECT ANSWERS AGRADE LATEST 2023-2024
EXAM.
A marketing manager plans to expand a current marketing
campaign to reach a well-documented market segment that the
company does not currently attract.
Which data source should the manager use to meet this goal? -
ANSWER >>>>Syndicated market research
Syndicated market research - ANSWER >>>>secondary data
collected by a marketing research company and purchased by
multiple organizations
Which ethical practice should be used to enrich the information
obtained from focus groups? - ANSWER >>>>Create clear
questions
,What is the first question David should address when designing
this market study? - ANSWER >>>>How many customers use
grocery shopping services?
David is reviewing the results of interviews that were conducted
to determine what customers would expect from grocery
delivery services. Unfortunately, David realizes that the
customers were never asked how much they would be willing to
pay for the service, which is also important to the business plan.
Which limitation of primary research is David experiencing? -
ANSWER >>>>Tailored questions to one focus area
To boost quarterly sales, a shoe store plans to run a sale for
three days.
Which pricing strategy is this shoe store using? - ANSWER
>>>>Promotional
A company uses unified and constant communication to reach
its customers, including print media, retail signage, an e-
commerce website, and social media.
What type of communication is this company using? - ANSWER
>>>>Omnichannel
A company develops a new, high end product which has no
direct competition that is popular with customers. The company
seeks to temporarily set the price of the product high to gain as
much profit as possible.
What is this name of this pricing strategy? - ANSWER
>>>>Skimming
A company makes customized office chairs that are sold only
through its website.
What type of distribution channel is the company using? -
ANSWER >>>>Direct
,TIna worked with a packaging company, Company X, to create
a new method for processing mixed paper waste into recyclable
product for resale. Another packaging company, Company Y, a
competitor of Company X, has also approached and offered to
help Ana develop recyclable product for resale.
Ana knows that helping Company Y will automatically reveal the
newly learned techniques to its competitor, Company X.
Which ethical dilemma does this raise for this owner? -
ANSWER >>>>Nondisclosure
What is the main function of marketing? - ANSWER
>>>>Bringing value to customers
Which set of connections is created by marketers to generate
value? - ANSWER >>>>Between customers and products
Business cycle phases - ANSWER >>>>expansion, peak,
contraction, and trough
The director plans to post the menu for the day by 5:00 each
morning. This information will include the nutrition facts
associated with breakfast, lunch, and dinner, and describe the
standards used in the meal preparation.
Which activity is the community center using to create value
through its menu marketing? - ANSWER >>>>Creating
awareness of fresh meals
The community center is the first in the city to offer freshly
prepared meals in partnership with the food warehouse.
Which stage of the product life cycle do the meals represent to
the community? - ANSWER >>>>Introduction
, The director plans to design and implement a marketing
campaign.
Which example describes the director's primary goal for the
marketing campaign? - ANSWER >>>>Promoting awareness of
its food offerings
What is one example of an uncontrollable element of the
community center's marketing environment? - ANSWER
>>>>Citizen participation in meals
The director researches the reason for the community's food
insecurity and learns that companies closed during the recent
recession and left individuals without jobs. This unemployment
has created significant food insecurity among those who remain
without stable incomes.
Which element of the PEST analysis is the community center
responding to by creating its meal program? - ANSWER
>>>>Economic needs of community citizens
Which ethical consideration in marketing is illustrated by the
community center's meal program? - ANSWER >>>>Offering
food to everyone
During a meeting, a marketing department describes the sales
goals for the year, the target markets selected, and the actions
the department will undertake to reach these goals.
Which portion of the marketing planning process was discussed
during this meeting? - ANSWER >>>>Marketing strategy
SWOT Analysis - ANSWER >>>>examines the internal
(controllable) and external (uncontrollable) factors that impact
the organization and its strategies.
