Marketing: Walmart Exam Questions and Answers 100% Correct

Marketing: Walmart Exam Questions and Answers 100% Correct How big is Walmart? - Answer- 2.2 million employees, around 4,000 stores in the US, and customers spend $36+ and hour nationwide What is the mean by "the opening price point"? - Answer- Rock bottom, lowest price of that product in the product line How can you increase profits but not increase the price of you charge customers? - Answer- By increasing the value of the product but not the price. Another way would be cheaper labor What is meant by push/pull production? - Answer- Push production is when the manufacturers push their products out the door to their retailers. Pull production is when Walmart would go to their manufacturers and tell them what they would pay for the product What was Sam Walton's theory on pricing and volume? - Answer- He was making less money on items he sold but increased how much he sold. Also, with loss cost, low price Geographically, how did Walmart grow? - Answer- They started in Bentonville, Arkansas because Sam lived there. Than Missouri and the bordering states. After that he went to the States west of the Midwest. Than later grew his cooperation down south. Finally he than went to the coasts.