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GLOBAL
EDITION

Integrated Advertising,
Promotion, and
Marketing Communications
NINTH EDITION

Kenneth E. Clow
Donald Baack

10/06/21 2:06

, Integrated Advertising,
Promotion, and Marketing
Communications

A01_CLOW1217_09_GE_FM.indd 1 10/06/2021 1

, This page is intentionally left blank

A01_CLOW1217_09_GE_FM.indd 2 10/06/2021 1

, Integrated Advertising,
Promotion, and Marketing
Communications
N i nth E d i ti o n

G l o b al E d i ti o n

Kenneth E. Clow
University of Louisiana at Monroe

Donald Baack
Pittsburg State University

Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Dubai • Singapore • Hong Kong
Tokyo • Seoul • Taipei • New Delhi • Cape Town • São Paulo • Mexico City • Madrid • Amsterdam • Munich • Paris • Milan

A01_CLOW1217_09_GE_FM.indd 3 10/06/2021 1

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Kenneth Clow, Donald Baack Integrated Advertising, Promotion, and Marketing Communications, Global Edition

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ISBN:9781292411217
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Institution: Bocconi
Course: 12345

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Number of pages: 471
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