PRGM TTD Data Decision Making Correctly Answered Questions| UpToDate | Already Graded A+

What is the overall goal for Koa AI? : For traders to be able to exercise judgment over what's happening with AI Which of the following describe a best practice for using data? : Use your advertiser's first-party data Let AI lookalike model and find new groups of users who look like your converters Which of the following sentences are true? : AI and humans can do many of the same thing, but they do them in different ways What is a walled garden? : A company with intrinsic conflicts of interest A company that has some inventory and represents both the buys and the seller The only way to know if your marketing initiatives are winning heats and minds is with more complex data science, where you can actually see the lift. : True 2 | P a g e In terms of retargeting, there is no distinction between users within you first-party data pool and how they should be targeted. : False The open internet describes any inventory that's available to an independent buying platform and is measurable. : True Which of the following describes why the expressiveness is important? : It helps you get from many user-targeting opportunities to the right ones that you need It helps you shape bids and gets your target messages in front of the right people It helps you bid more for certain users than others Which of the following are true about power of a unified ID across the open internet? : It makes the measurement problem of advertising so much better than it's ever been before Markets can look at things holistically Consumers can be targeted with ads that are relevant to them Markets can make data-driven choices Why should buying platforms support forecasting and planning