Principles of Business Marketing and Finance Terms, Questions and Answers 2024

PRINCIPLES OF BUSINESS MARKETING AND FINANCE TERMS, QUESTIONS AND ANSWERS 2024 Advertising A paid form of communication Promotional Advertising When the goal is to increase Sales Institutional Advertising Used to create a favorable image for a business Media The agency's means or instruments used to convey advertising messages Target audience A particular group of consumers singled out for an advertisement Brand Promotion Any form of communication a business uses to inform, persuade, or remind people about its products, or to enhance its image. Product Promotion Businesses use this type of promotion to convince people to buy their products over a competitor. Business Cycle Recurring fluctuations in economic activity consisting of recession and recovery and growth and decline.