Communication Research Methods UPDATED Questions and CORRECT Answers

Basic advantages/ disadvantages to survey research - Advantages: - Valued for external validity - Able to accurately describe a population and relationships between variables found in a population. Disadvantages: - Surveys do not include manipulation of variables or random assignment. ● How do you organize survey items in a survey? - o Question Order and Organization: ▪ Warm them up—start general, not sensitive topics—then funnel into more specific questions ▪ Related questions grouped together/ Similar format grouped together ▪ Logical transitions ▪ Demos at end (or beginning...) ▪ Introduce randomness where possible o Questionnaires should give clear and detailed instructions. They should act as a funnel that start off more general and become more detailed. The instructions should be clear so that the respondent understands the objective so that participants know how to provide the answer they are trying to give. For example, if you are using a 5-point scale where 1 equals "not at all" and 5 equals "very much," your instructions should indicate that. You may also want respondents to think of a particular example or period of time—such as how often they have watched a particular television show over the past 3 months. Never assume that the