Pearson Edexcel IAL Business Unit 4 Complete Revision Notes(WBS14)

Mediums - ANSWERThe methods used to send the message or information for example telephone, email, letter, fax, advert and media such as TV and radio Communication model - ANSWERThis simplifies the process of describing how people communicate and what is required for successful communication Culture - ANSWERThe beliefs and traditions of the people of a country or religion which sometimes mean similar messages/signals can be interpreted in different ways Brand awareness - ANSWERFinding ways to make sure that customers are aware of a brand and that they choose that brand over rivals Customer loyalty - ANSWERA situation where customers prefer to buy from one business as opposed to another in the same market and make that choice regularly Motivation - ANSWERThe process whereby individuals are committed and want to carry out activities on a regular basis to help achieve a business's goal Stakeholder - ANSWERAn individual or group with an interest in a business