Lesson 6 Money: Module 2- Revenue Streams
Learning Objective
In this session, you will learn about:
The various types of revenue that can be generated from a business
Ways to identify these revenue streams.
A small story
(https://www.youtube.com/watch?v=E8xFo5lZGDA)
Go through this TED Video of Dhaval Bhatia on The 7R Theory of Creating Wealth
All of you are studying at IIIT NR to create wealth (revenue) for yourself in future. But how can you
make this wealth sustainable or you can become independent of your salary, so that even if you gets
ill or leave your job, money is still working for you and keep coming to you.
That is how you can create sustainable source of money for you which keep on growing. Moral of
the story is to create as many secondary channel of wealth or revenue as possible apart from
primary one.
“Income generated by businesses through sales is known as revenue”.
Revenue Streams
You must be remembering lean canvas model or business model given by Ash Maurya. In the
bottom of the canvas there are two column, where one is about Cost Structure and another is of
Revenue Stream.
When we talk of Revenue stream there is one primary source of revenue for all the businesses. For
example Primary source of revenue for universities are fee payed by students however there are
more sources to bring revenue known as secondary sources such as FDP, MDP, Projects,
Consultancy, Conferences etc.
Each source of revenue here is known as revenue streams.
Revenue Streams, you saw that other than the primary revenue that you can earn by strategically
pricing your offering, there are some more ways to generate revenues. These are called secondary
revenue streams
All of us try to bring repeat customer to our business so that our revenue stream becomes
dependable. For example while doing sales in Radio we try to do long deal with clients for a whole
year to make repeat business possible and create dependable source of revenue.
Revenue stream should be clearly defined. So list all the sources of revenue streams.
Evaluate profitability of each revenue streams.
Learning Objective
In this session, you will learn about:
The various types of revenue that can be generated from a business
Ways to identify these revenue streams.
A small story
(https://www.youtube.com/watch?v=E8xFo5lZGDA)
Go through this TED Video of Dhaval Bhatia on The 7R Theory of Creating Wealth
All of you are studying at IIIT NR to create wealth (revenue) for yourself in future. But how can you
make this wealth sustainable or you can become independent of your salary, so that even if you gets
ill or leave your job, money is still working for you and keep coming to you.
That is how you can create sustainable source of money for you which keep on growing. Moral of
the story is to create as many secondary channel of wealth or revenue as possible apart from
primary one.
“Income generated by businesses through sales is known as revenue”.
Revenue Streams
You must be remembering lean canvas model or business model given by Ash Maurya. In the
bottom of the canvas there are two column, where one is about Cost Structure and another is of
Revenue Stream.
When we talk of Revenue stream there is one primary source of revenue for all the businesses. For
example Primary source of revenue for universities are fee payed by students however there are
more sources to bring revenue known as secondary sources such as FDP, MDP, Projects,
Consultancy, Conferences etc.
Each source of revenue here is known as revenue streams.
Revenue Streams, you saw that other than the primary revenue that you can earn by strategically
pricing your offering, there are some more ways to generate revenues. These are called secondary
revenue streams
All of us try to bring repeat customer to our business so that our revenue stream becomes
dependable. For example while doing sales in Radio we try to do long deal with clients for a whole
year to make repeat business possible and create dependable source of revenue.
Revenue stream should be clearly defined. So list all the sources of revenue streams.
Evaluate profitability of each revenue streams.
