Strategic
MARKETING
,STRATEGIC MARKETING
Introduction
Marketing is about identifying and meeting human a
good definitions of marketing is “meeting needs prof
It involves understanding customer needs and deter
meet those needs or a way to create a strong and mu
between the two (Kotler et al., 2020).
, STRATEGIC MARKETING
STRA
• Co
effe
• De
visi
MARKETING
,STRATEGIC MARKETING
Introduction
Marketing is about identifying and meeting human a
good definitions of marketing is “meeting needs prof
It involves understanding customer needs and deter
meet those needs or a way to create a strong and mu
between the two (Kotler et al., 2020).
, STRATEGIC MARKETING
STRA
• Co
effe
• De
visi
