WGU D077 CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT OA LATEST EXAM REAL EXAM REAL ACTUAL QUESTIONS AND CORRECT ANSWERS AGRADE LATEST EXAM.

A marketing manager plans to expand a current marketing campaign to reach a well-documented market segment that the company does not currently attract. Which data source should the manager use to meet this goal? - ANSWER Syndicated market research Syndicated market research - ANSWER secondary data collected by a marketing research company and purchased by multiple organizations Which ethical practice should be used to enrich the information obtained from focus groups? - ANSWER Create clear questions What is the first question David should address when designing this market study? - ANSWER How many customers use grocery shopping services? David is reviewing the results of interviews that were conducted to determine what customers would expect from grocery delivery services. Unfortunately, David realizes that the customers were never asked how much they would be willing to pay for the service, which is also important to the business plan. Which limitation of primary research is David experiencing? - ANSWER Tailored questions to one focus area To boost quarterly sales, a shoe store plans to run a sale for three days. Which pricing strategy is this shoe store using? - ANSWER Promotional A company uses unified and constant communication to reach its customers, including print media, retail signage, an ecommerce website, and social media. What type of communication is this company using? - ANSWER Omnichannel A company develops a new, high end product which has no direct competition that is popular with customers. The company seeks to temporarily set the price of the product high to gain as much profit as possible. What is this name of this pricing strategy? - ANSWER Skimming A company makes customized office chairs that are sold only through its website. What type of distribution channel is the company using? - ANSWER Direct TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - ANSWER Nondisclosure What is the main function of marketing? - ANSWER Bringing value to customers Which set of connections is created by marketers to generate value? - ANSWER Between customers and products Business cycle phases - ANSWER expansion, peak, contraction, and trough The director plans to post the menu for the day by 5:00 each morning. This information will include the nutrition facts associated with breakfast, lunch, and dinner, and describe the standards used in the meal preparation. Which activity is the community center using to create value through its menu marketing? - ANSWER Creating awareness of fresh meals The community center is the first in the city to offer freshly prepared meals in partnership with the food warehouse. Which stage of the product life cycle do the meals represent to the community? - ANSWER Introduction