Cornerstone Block Company
Business Plan
…Building Happiness in Africa
DAYSTAR LEADERSHIP ACADEMY SET 26, GROUP 18
,Contents
I. Description of Business......................................................................................... 2
Company Name ................................................................................................................................................... 2
Company Ownership/Legal Entity .................................................................................................................. 2
Needs Statement .................................................................................................................................................. 2
Vision Statement .................................................................................................................................................. 2
Mission Statement................................................................................................................................................ 2
Products and Services.......................................................................................................................................... 3
Target Market ....................................................................................................................................................... 3
Market Niche ........................................................................................................................................................ 3
Location ................................................................................................................................................................. 3
Space/Site Requirements .................................................................................................................................... 4
Hours of Operation ............................................................................................................................................. 4
Suppliers ................................................................................................................................................................ 4
Customer Service ................................................................................................................................................. 5
Manufacturing Process ........................................................................................................................................ 5
Sales Channels/Process ...................................................................................................................................... 5
II. Business Implementation Guide .......................................................................... 7
Strategy and Implementation ............................................................................................................................. 7
Management and Organisation Structure ........................................................................................................ 9
III. Marketing ............................................................................................................. 11
Market Segmentation......................................................................................................................................... 11
Competition ........................................................................................................................................................ 11
Pricing .................................................................................................................................................................. 12
Advertising and Promotion .............................................................................................................................. 12
IV. Appendix............................................................................................................... 13
Start-Up Expenses ............................................................................................................................................. 13
6-Month Cash Flow Projection ....................................................................................................................... 17
Profit or Loss Statement for the Period Ended April – Sept
2014 (Budgeted) ................................................................................................................................................. 21
, Description of Business
Company Name
The company name is Cornerstone Block Company (“The Company”).
Company Ownership/Legal Entity
The Company will be registered with the Corporate Affairs Commission of Nigeria as Limited
Liability Company engaged in the manufacturing of various types of blocks for building and
construction.
Needs Statement
The Company is poised to solve the prevailing problems currently encountered by customers in the
block-making industry including the following:
a. Low quality blocks leading to building collapse;
b. Lateness in delivery of blocks;
c. Lack of integrity in the industry especially in the area of quantities delivered to customers;
d. Low online presence;
e. Poor customer service;
f. Poor quality of industry manpower and technical know-how.
Vision Statement
To be ranked as the best block-making company in Africa within the next 10 years.
Mission Statement
To deliver exceptional value to customers and achieve competitive returns on investment by:
a. Producing high quality and affordable blocks and serving customers with promptness,
integrity and quality;
b. Meeting the ever-changing needs of customers;
c. Adhering to world-class block-making standards;
Cornerstone Block Company: Business Plan (March 2014) 2
Business Plan
…Building Happiness in Africa
DAYSTAR LEADERSHIP ACADEMY SET 26, GROUP 18
,Contents
I. Description of Business......................................................................................... 2
Company Name ................................................................................................................................................... 2
Company Ownership/Legal Entity .................................................................................................................. 2
Needs Statement .................................................................................................................................................. 2
Vision Statement .................................................................................................................................................. 2
Mission Statement................................................................................................................................................ 2
Products and Services.......................................................................................................................................... 3
Target Market ....................................................................................................................................................... 3
Market Niche ........................................................................................................................................................ 3
Location ................................................................................................................................................................. 3
Space/Site Requirements .................................................................................................................................... 4
Hours of Operation ............................................................................................................................................. 4
Suppliers ................................................................................................................................................................ 4
Customer Service ................................................................................................................................................. 5
Manufacturing Process ........................................................................................................................................ 5
Sales Channels/Process ...................................................................................................................................... 5
II. Business Implementation Guide .......................................................................... 7
Strategy and Implementation ............................................................................................................................. 7
Management and Organisation Structure ........................................................................................................ 9
III. Marketing ............................................................................................................. 11
Market Segmentation......................................................................................................................................... 11
Competition ........................................................................................................................................................ 11
Pricing .................................................................................................................................................................. 12
Advertising and Promotion .............................................................................................................................. 12
IV. Appendix............................................................................................................... 13
Start-Up Expenses ............................................................................................................................................. 13
6-Month Cash Flow Projection ....................................................................................................................... 17
Profit or Loss Statement for the Period Ended April – Sept
2014 (Budgeted) ................................................................................................................................................. 21
, Description of Business
Company Name
The company name is Cornerstone Block Company (“The Company”).
Company Ownership/Legal Entity
The Company will be registered with the Corporate Affairs Commission of Nigeria as Limited
Liability Company engaged in the manufacturing of various types of blocks for building and
construction.
Needs Statement
The Company is poised to solve the prevailing problems currently encountered by customers in the
block-making industry including the following:
a. Low quality blocks leading to building collapse;
b. Lateness in delivery of blocks;
c. Lack of integrity in the industry especially in the area of quantities delivered to customers;
d. Low online presence;
e. Poor customer service;
f. Poor quality of industry manpower and technical know-how.
Vision Statement
To be ranked as the best block-making company in Africa within the next 10 years.
Mission Statement
To deliver exceptional value to customers and achieve competitive returns on investment by:
a. Producing high quality and affordable blocks and serving customers with promptness,
integrity and quality;
b. Meeting the ever-changing needs of customers;
c. Adhering to world-class block-making standards;
Cornerstone Block Company: Business Plan (March 2014) 2
