ADV 318J Test 1 Questions | 100% Correct
Answers | Verified | Latest 2024 Version
Brand promotion can be identified as... - ✔✔the coordination of various promotional tools to create
widespread brand exposure.
The two major components of the mass-mediated communication model are what? - ✔✔
1. production
2. reception
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. -
✔✔that ads are interpreted differently based on a person's experiences and beliefs.
Which of the following is an example of a "brand extension"? Define "brand extension". - ✔✔The
manufacturer of Coco Puffs created a biscuit called Coco Crunch.
Brand Extension: An adaptation of an existing brand to a new product area.
Which of the following is true of inelasticity of demand? - ✔✔Consumers are less sensitive to price
increases
Which of the following is true of advertising in the industrialization era? - ✔✔Banks considered
advertising to be a sign of financial weakness
Which of the following were among the four agencies most noted for their role in the Creative
Revolution in the 1960s? - ✔✔Doyle Dane Bernbach and Wells Rich and Green
The other two were: Ogilvy & Mather, Leo Burnett
Which of the following is true about the Designer Era? - ✔✔Ads openly promoted consumption but did
so in a conservative way.
, With the addition of new channels like mobile apps and other technologies... - ✔✔e-commerce
(internet) and m-commerce (mobile) has changed the way people shop
More than anything, the 1970s was America's age of ______, and the advertising of this time reflected
that. - ✔✔self-doubt
During which era were big business and advertising viewed with suspicion? - ✔✔The Great Depression
(1929-1941)
Sales promotions are regulated by the federal government over which broad areas? - ✔✔Premiums,
Trade Allowances, and Sweepstakes/Contests
What are the three main purposes of direct marketing programs? - ✔✔1. To close the sale
2. Identify prospects
3. Engage customers
What was unique about the Dove ad? - ✔✔None of the women were real models
What are the components of the definition of advertising? - ✔✔1. Communications Process
2. Paid Media
3. Selective Audience
4. Persuasive Message
The sports company presented a press conference. The press conference has... - ✔✔an air of credibility
because it uses new formats to present salient information
Soup Company: When the customers and employees took surveys, they did so for what? - ✔✔A PR audit
What is IBP? - ✔✔IBP = Integrated Brand Process
Answers | Verified | Latest 2024 Version
Brand promotion can be identified as... - ✔✔the coordination of various promotional tools to create
widespread brand exposure.
The two major components of the mass-mediated communication model are what? - ✔✔
1. production
2. reception
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. -
✔✔that ads are interpreted differently based on a person's experiences and beliefs.
Which of the following is an example of a "brand extension"? Define "brand extension". - ✔✔The
manufacturer of Coco Puffs created a biscuit called Coco Crunch.
Brand Extension: An adaptation of an existing brand to a new product area.
Which of the following is true of inelasticity of demand? - ✔✔Consumers are less sensitive to price
increases
Which of the following is true of advertising in the industrialization era? - ✔✔Banks considered
advertising to be a sign of financial weakness
Which of the following were among the four agencies most noted for their role in the Creative
Revolution in the 1960s? - ✔✔Doyle Dane Bernbach and Wells Rich and Green
The other two were: Ogilvy & Mather, Leo Burnett
Which of the following is true about the Designer Era? - ✔✔Ads openly promoted consumption but did
so in a conservative way.
, With the addition of new channels like mobile apps and other technologies... - ✔✔e-commerce
(internet) and m-commerce (mobile) has changed the way people shop
More than anything, the 1970s was America's age of ______, and the advertising of this time reflected
that. - ✔✔self-doubt
During which era were big business and advertising viewed with suspicion? - ✔✔The Great Depression
(1929-1941)
Sales promotions are regulated by the federal government over which broad areas? - ✔✔Premiums,
Trade Allowances, and Sweepstakes/Contests
What are the three main purposes of direct marketing programs? - ✔✔1. To close the sale
2. Identify prospects
3. Engage customers
What was unique about the Dove ad? - ✔✔None of the women were real models
What are the components of the definition of advertising? - ✔✔1. Communications Process
2. Paid Media
3. Selective Audience
4. Persuasive Message
The sports company presented a press conference. The press conference has... - ✔✔an air of credibility
because it uses new formats to present salient information
Soup Company: When the customers and employees took surveys, they did so for what? - ✔✔A PR audit
What is IBP? - ✔✔IBP = Integrated Brand Process
