Abdulalah Al-Jobore
Unit 18 - Managing a Business Event
D2
D2 Evaluate feedback from delegates participating in the event
It is important for any event organiser to use some special materials and methods of evaluating the
success of an event such as satisfaction questionnaire and survey after it has ended. This is because
it will help us to evaluate and analysis the success of the event from the event delegates’ point views
and perspectives, resulting in providing us with suggestions and recommendations for future
improvements to be made as well as showing us what aspects of the event went well and which not
went well. Below down you can see some statistic analyse and charts provided by analysing the
questionnaire.
After the Cheshire Oaks event has ended, we had handed a satisfaction questionnaire to the
delegates of the event and we received feedbacks later on. The questionnaire had to be pulled
together and the result analysed for the purpose of evaluation the success of the event. The
satisfaction questionnaire was very useful method for collecting data quickly and gathering
feedback, as delegate can be anonymous and give their real, accurate and reliable
opinions/feedbacks. Alongside with questionnaire we used observation as method of evaluation
since delegates can be observed by our team members and take notes by watching delegates’
reactions to the event. However, the statistics from quantitative and qualitative data by using the
questionnaire helps us to understand how well the event went as well receiving recommendations
and comments.
After the result have been analysed, we had to share any conclusions or recommendations about the
event with our team members during the evaluation discussion. Overall, our satisfaction
questionnaires showed that our event went successfully and the majority of the feedback were
positive, although some of delegates’ feedbacks were ‘Neutral’ as they provide us with some good
recommendations for future improvements (see the questionnaire sample sheet as well as the
questionnaire analysis sheet in the evident sheet). This successful is due to the satisfaction level
received by the delegates’ feedbacks from questionnaire, as the statistics form the questionnaire
shows that 56% of the delegates were ‘Satisfied’ compared to 22% of the delegates who were
‘Neutral’, while the rest of them were ‘Very Satisfied’ with the event as an overall. Most of the
attendees were stratified with the ‘Event experience’ and ‘Duration of the event’, while be people
less stratified with ‘Staff helpfulness’ and ‘Staff friendliness’. Although we did the best to provide
the delegates with good experience in term of staff helpfulness and friendliness, some of the
delegate’s feedback shows that they were less satisfied. However that does not mean that the staff
were not helpful or friendly, but this is a good issues to be consider for further improvements. In
addition, most of 67% of delegates shows that they have attended the same type of our event such
as going to Trafford centre or Arundel shopping mall. This also revealing that our attendees are
willing to attend similar events frequently, which therefore shows that our event was successful as it
was interested to engage them to attend more similar events.
The majority of the delegates left us with a positive comments showing that they have had a very
happy and satisfied event, as well as providing with a very important feedback in terms of how we
could improve our event as well as their experience during the event. The
recommendations/suggestions for future improvements have been divide into three main
categorisation: transportation, weather and food. The statistics shows that 56% of delegates were
dissatisfied with the transportation issue as they asked to change the transportation method to use
a train or at least modern minibus, 11% were concerned about the weather issues, suggesting to
consider having a good weather when running an event, and lastly, 33% thought that having a better
food options have to be considered for further improvement. Although these recommendations
might be only for improvements, however it does not mean there are very necessarily to be changed
or improved. This is because for example, the minibus was an important issues that had to be
looking at since it was not working properly, however the other recommendations such as the ‘
1
Unit 18 - Managing a Business Event
D2
D2 Evaluate feedback from delegates participating in the event
It is important for any event organiser to use some special materials and methods of evaluating the
success of an event such as satisfaction questionnaire and survey after it has ended. This is because
it will help us to evaluate and analysis the success of the event from the event delegates’ point views
and perspectives, resulting in providing us with suggestions and recommendations for future
improvements to be made as well as showing us what aspects of the event went well and which not
went well. Below down you can see some statistic analyse and charts provided by analysing the
questionnaire.
After the Cheshire Oaks event has ended, we had handed a satisfaction questionnaire to the
delegates of the event and we received feedbacks later on. The questionnaire had to be pulled
together and the result analysed for the purpose of evaluation the success of the event. The
satisfaction questionnaire was very useful method for collecting data quickly and gathering
feedback, as delegate can be anonymous and give their real, accurate and reliable
opinions/feedbacks. Alongside with questionnaire we used observation as method of evaluation
since delegates can be observed by our team members and take notes by watching delegates’
reactions to the event. However, the statistics from quantitative and qualitative data by using the
questionnaire helps us to understand how well the event went as well receiving recommendations
and comments.
After the result have been analysed, we had to share any conclusions or recommendations about the
event with our team members during the evaluation discussion. Overall, our satisfaction
questionnaires showed that our event went successfully and the majority of the feedback were
positive, although some of delegates’ feedbacks were ‘Neutral’ as they provide us with some good
recommendations for future improvements (see the questionnaire sample sheet as well as the
questionnaire analysis sheet in the evident sheet). This successful is due to the satisfaction level
received by the delegates’ feedbacks from questionnaire, as the statistics form the questionnaire
shows that 56% of the delegates were ‘Satisfied’ compared to 22% of the delegates who were
‘Neutral’, while the rest of them were ‘Very Satisfied’ with the event as an overall. Most of the
attendees were stratified with the ‘Event experience’ and ‘Duration of the event’, while be people
less stratified with ‘Staff helpfulness’ and ‘Staff friendliness’. Although we did the best to provide
the delegates with good experience in term of staff helpfulness and friendliness, some of the
delegate’s feedback shows that they were less satisfied. However that does not mean that the staff
were not helpful or friendly, but this is a good issues to be consider for further improvements. In
addition, most of 67% of delegates shows that they have attended the same type of our event such
as going to Trafford centre or Arundel shopping mall. This also revealing that our attendees are
willing to attend similar events frequently, which therefore shows that our event was successful as it
was interested to engage them to attend more similar events.
The majority of the delegates left us with a positive comments showing that they have had a very
happy and satisfied event, as well as providing with a very important feedback in terms of how we
could improve our event as well as their experience during the event. The
recommendations/suggestions for future improvements have been divide into three main
categorisation: transportation, weather and food. The statistics shows that 56% of delegates were
dissatisfied with the transportation issue as they asked to change the transportation method to use
a train or at least modern minibus, 11% were concerned about the weather issues, suggesting to
consider having a good weather when running an event, and lastly, 33% thought that having a better
food options have to be considered for further improvement. Although these recommendations
might be only for improvements, however it does not mean there are very necessarily to be changed
or improved. This is because for example, the minibus was an important issues that had to be
looking at since it was not working properly, however the other recommendations such as the ‘
1
