MMC 4200 Exam 3 Study Guide With Correct Questions and Answers 100% A+ Graded

MMC 4200 Exam 3 Study Guide With Correct Questions and Answers 100% A+ Graded Why is broadcasting regulated? - CORRECT ANSWER--There were limited # frequencies available for broadcasters, once What are the duties and powers of FCC under Communications Act? - CORRECT ANSWER--FCC is a semi-independent federal agency -Responsibilities include regulating all technologies using the electromagnetic spectrum: radio, TV, cable, satellite communication, wirelines, wireless telephone companies -Enforce rules of FCC, granting licenses for various communication services, resolving disputes -Power to create regulations -Power to punish by fines How and why did the decision in the Red Lion and Tornillo cases differ? - CORRECT ANSWER--Tornillo: relates to printed media -Red Lion: relates to broadcast -Effect of 2 cases = no Right to Reply to negative statements about politicians in print media because determination of what goes into media is role of editor -However, there is Right to Reply in broadcast because of the limited spectrum What is the Fairness Doctrine? Who dumped the Fairness Doctrine? When was it dumped? - CORRECT ANSWER--Fairness Doctrine: must air controversial issues; stations must allow opposing viewpoints to be heard -1987 FCC changed rules in that Fairness Doctrine violated broadcaster's 1st Amend. rights What is Zapple Rule? Political Editorial? Personal Attack Rule? - CORRECT ANSWER--Political Editorial Rule: FCC rule, originally part of Fairness Doctrine; broadcasters had to offer reply time if honest, character, or integrity of identified person or group was attacked during discussion of controversial issue of public importance. Broadcaster had to provide a script, tape, or summary to the person attacked who could use the station free of charge. -District Court of Columbia ordered FCC to abolish rule and PE Rule in 2000. -Zapple: Equal time rule corollary; when supporters of legally qualified candidate are given time on radio or TV broadcast, supporters of all legally qualified candidates for same office must be given equal opportunity What are the Reasonable Access Rule and Equal Opportunities Rules? Where are they provided for? - CORRECT ANSWER--For broadcasting and political candidates -Equal opportunity: being given same opportunity to reach approx. same number, type of people as candidate's opponent -Exceptions to above: 1) Bona fide newscast 2) Bona fide news interview 3) Bona fide news doc. -Reasonable access: allow reasonable access and amounts of time for use of a broadcasting station by a legally qualified candidate; federal candidates