UNIT 1 COMMUNICATION, MASS COMMUNICATION AND
MODELS
LEVELS OF COMMUNICATION
Communication can be categorized into various levels based on
the depth and intensity of the interaction.
1. Small Talk: This level involves casual conversations about
everyday topics like the weather, sports, or weekend plans. It's
usually used to break the ice or fill awkward silences.
2. Factual Communication: In this level, people exchange
information or facts without delving into personal thoughts or
feelings. This type of communication is straightforward and to
the point.
3. Personal Opinions: This level involves expressing personal
opinions on various topics. It goes beyond just sharing facts and
often involves some level of judgment or evaluation.
4. Emotional Expression: At this level, individuals share their
feelings, emotions, and experiences with others. It requires a
deeper level of trust and vulnerability.
5. Empathetic Communication: Empathetic communication
involves actively listening to others, understanding their
emotions, and showing empathy and support. It requires being
present and attentive to the other person's needs.
, 6. Conflict Resolution: This level involves addressing conflicts or
disagreements in a constructive manner. Effective
communication skills are crucial in resolving conflicts and
reaching mutually satisfactory solutions.
7. Intimate Communication: The deepest level of
communication involves sharing personal thoughts, feelings,
fears, and desires with someone you trust deeply. This level of
communication fosters strong bonds and deepens
relationships.
MASS COMMUNICATION AND ITS PROCESS
Mass communication refers to the transmission of information
to a large and diverse audience through various media
channels. This form of communication allows messages to
reach a wide range of people simultaneously.
1. Sender: The sender is the individual, group, or organization
that initiates the communication process by creating a message
to be transmitted to the audience. In mass communication, the
sender can be a media company, journalist, advertiser, or
content creator.
2. Message: The message is the information, content, or idea
that the sender wishes to convey to the audience. It can take
the form of news articles, advertisements, television programs,
social media posts, etc.
3. Channel: The channel refers to the medium through which
the message is transmitted to the audience. Mass
communication channels include television, radio, newspapers,
magazines, websites, social media platforms, and more.
, 4. Encoding: Encoding involves converting the message into a
format that can be transmitted through the chosen channel.
This process ensures that the message is tailored to the
characteristics and requirements of the selected medium.
5. Transmission: Transmission is the actual sending of the
message through the selected channel to reach the intended
audience. This can involve broadcasting a TV program,
publishing a newspaper article, posting on social media, etc.
6. Reception: Reception occurs when the audience receives and
perceives the message. It is essential for the audience to
interpret the message in the intended manner for effective
communication to take place.
7. Decoding: Decoding is the process by which the audience
interprets and makes sense of the message they have received.
This step is crucial because the effectiveness of mass
communication depends on how well the audience
understands the intended message.
8. Feedback: Feedback is the response or reaction from the
audience to the message they have received. It allows the
sender to gauge the effectiveness of the communication and
make any necessary adjustments for future messages.
9. Noise: Noise refers to any interference or distortion that may
disrupt the communication process and affect the clarity or
accuracy of the message. This can include distractions,
competing messages, technical issues, etc.
MODELS
LEVELS OF COMMUNICATION
Communication can be categorized into various levels based on
the depth and intensity of the interaction.
1. Small Talk: This level involves casual conversations about
everyday topics like the weather, sports, or weekend plans. It's
usually used to break the ice or fill awkward silences.
2. Factual Communication: In this level, people exchange
information or facts without delving into personal thoughts or
feelings. This type of communication is straightforward and to
the point.
3. Personal Opinions: This level involves expressing personal
opinions on various topics. It goes beyond just sharing facts and
often involves some level of judgment or evaluation.
4. Emotional Expression: At this level, individuals share their
feelings, emotions, and experiences with others. It requires a
deeper level of trust and vulnerability.
5. Empathetic Communication: Empathetic communication
involves actively listening to others, understanding their
emotions, and showing empathy and support. It requires being
present and attentive to the other person's needs.
, 6. Conflict Resolution: This level involves addressing conflicts or
disagreements in a constructive manner. Effective
communication skills are crucial in resolving conflicts and
reaching mutually satisfactory solutions.
7. Intimate Communication: The deepest level of
communication involves sharing personal thoughts, feelings,
fears, and desires with someone you trust deeply. This level of
communication fosters strong bonds and deepens
relationships.
MASS COMMUNICATION AND ITS PROCESS
Mass communication refers to the transmission of information
to a large and diverse audience through various media
channels. This form of communication allows messages to
reach a wide range of people simultaneously.
1. Sender: The sender is the individual, group, or organization
that initiates the communication process by creating a message
to be transmitted to the audience. In mass communication, the
sender can be a media company, journalist, advertiser, or
content creator.
2. Message: The message is the information, content, or idea
that the sender wishes to convey to the audience. It can take
the form of news articles, advertisements, television programs,
social media posts, etc.
3. Channel: The channel refers to the medium through which
the message is transmitted to the audience. Mass
communication channels include television, radio, newspapers,
magazines, websites, social media platforms, and more.
, 4. Encoding: Encoding involves converting the message into a
format that can be transmitted through the chosen channel.
This process ensures that the message is tailored to the
characteristics and requirements of the selected medium.
5. Transmission: Transmission is the actual sending of the
message through the selected channel to reach the intended
audience. This can involve broadcasting a TV program,
publishing a newspaper article, posting on social media, etc.
6. Reception: Reception occurs when the audience receives and
perceives the message. It is essential for the audience to
interpret the message in the intended manner for effective
communication to take place.
7. Decoding: Decoding is the process by which the audience
interprets and makes sense of the message they have received.
This step is crucial because the effectiveness of mass
communication depends on how well the audience
understands the intended message.
8. Feedback: Feedback is the response or reaction from the
audience to the message they have received. It allows the
sender to gauge the effectiveness of the communication and
make any necessary adjustments for future messages.
9. Noise: Noise refers to any interference or distortion that may
disrupt the communication process and affect the clarity or
accuracy of the message. This can include distractions,
competing messages, technical issues, etc.
