1 BDS 503: DESIGN MANAGEMENT
Course Objective
The objective of the course is to enable the learner to appreciate the
principles, concepts and practice of managing a design process or system.
Learning Objectives
By the end of this course the learner should be able to:
1. Apply theory to practice in the business of design
2. Explore emerging trends and draw from new converging across design
disciplines
3. To identify and manage critical business challenges strategically
4. Refine communication, negotiation, and conflict management skills
Course content:
Simulations and applied practice projects. Dynamic and evolving realities of
design and business. Leading, learning and catalyzing change. Designing
applied research projects that deliver strategic and innovative approaches to
key global and business challenges. Export trade. Developing team charters
and professional and personal development plans. Management Functions:
Planning; meaning of planning, planning process, and managerial decision-
making. Organizing; The organizing process, organization structure, informal
aspects of organizations and staffing the organization. Directing: Motivation,
leadership and communications. Controlling; Controlling process and
quantitative controlling techniques. Management of Functional areas:
Production and operations management, personnel management, office
management, marketing management, and financial management. Market
research. Product marketing. Relevance of Management to Design:
Management of a design practice, registration, business name, partnership,
limited company. Business law in Kenya. The design process and management.
The role of women and the youth in management: allocation of government
contracts to women and youth.
Mode of delivery
Lectures, workshops, seminars, group-based learning, independent studies and
e-learning.
Course Objective
The objective of the course is to enable the learner to appreciate the
principles, concepts and practice of managing a design process or system.
Learning Objectives
By the end of this course the learner should be able to:
1. Apply theory to practice in the business of design
2. Explore emerging trends and draw from new converging across design
disciplines
3. To identify and manage critical business challenges strategically
4. Refine communication, negotiation, and conflict management skills
Course content:
Simulations and applied practice projects. Dynamic and evolving realities of
design and business. Leading, learning and catalyzing change. Designing
applied research projects that deliver strategic and innovative approaches to
key global and business challenges. Export trade. Developing team charters
and professional and personal development plans. Management Functions:
Planning; meaning of planning, planning process, and managerial decision-
making. Organizing; The organizing process, organization structure, informal
aspects of organizations and staffing the organization. Directing: Motivation,
leadership and communications. Controlling; Controlling process and
quantitative controlling techniques. Management of Functional areas:
Production and operations management, personnel management, office
management, marketing management, and financial management. Market
research. Product marketing. Relevance of Management to Design:
Management of a design practice, registration, business name, partnership,
limited company. Business law in Kenya. The design process and management.
The role of women and the youth in management: allocation of government
contracts to women and youth.
Mode of delivery
Lectures, workshops, seminars, group-based learning, independent studies and
e-learning.
