COB 300- Presentation Question and Answers | Verified
answers
What 3 critical components make up BioBricks? **** PCL, Pigments, and Educational
Booklets
What are BioBricks 3 dimensions for our product strategy? **** Versatile, Sustainable,
Educational
Where are our suppliers located? **** Shanghai and Guangdong China (PCL and
Pigments), and Hudson, Wisconsin (Booklets)
What is our bottleneck? **** Melting Machines
What is the melting machine capacity? **** 15.5 units an hour
What is the capacity of the melting machines year 1 vs y5? **** Y1: 78 units/hr, Y5: 171
units/hr
How do you calculate units of stock? **** Unit produced in a year+ previous inventory-
forecasted demand- safety stock
What are our market segments? **** 1. Upper and Middle Class families who like
sustainable company with children under 18
2. Adult brick-toy consumers
How many people are in each marketing segment and their growth rate? **** 1.
Upper/Middle Class: 12,458,015 with a 7.5% growth rate
2. Adult Brick Toy Consumers: 160,000 with 4% growth rate
What is our total market share? **** .03 (in our start-up industry)
What is our price to the wholesaler? **** $17.85 (85% markup)
What is our website price? **** $34.99
What is our variable cost per year? **** $9.39
What year do we break-even? **** 3
, How is our IMC budget computed? **** 10% of our revenue.
What are our competitors prices? **** Lego: $29.99
Mega Bloks: $53.99
Who are our main competitors? **** Legos, MegaBloks, and GreenToys
What are the associated website costs? **** $2,500 a month for search engine
optimization, $30,000 per year
What color dyes do we offer? **** Blue, yellow, red, orange, green, pink, white, and
black
What are the main engineering steps? **** 1. Melt down plastic
2. Hopper carries plastic to pigment mixer to add dye
3. Hopper carries plastic to molds
4. Pieces sorted, packaged, and assembled in boxes
What shape molds do we have? **** 2x2, 2x4, 2x6, 2x8, and a tub mold
Where is our facility located? **** Baltimore, MD
How large is our facility? **** 27,200
What percent of our facility is office space and what percent is warehouse space? ****
30% office, 70% warehouse
Why did we choose Baltimore, MD? **** -Port of Baltimore
-1-95
-Freight Rails
-5th greenest state in America because of the low carbon footprint per capita
-High population of educated people-> better human capital
-near Chesapeake Bay so better source of environmentalists
What % of a bonus does the managing director earn compared to the other employees?
**** 8% to managing director
3% other employees
What are some employee benefits? **** Paid holidays
21 days of paid vacation time
4 sick days
disability/life/dental insurance
rental company car for managing director
What jobs are we outsourcing? **** Accounting and IT
answers
What 3 critical components make up BioBricks? **** PCL, Pigments, and Educational
Booklets
What are BioBricks 3 dimensions for our product strategy? **** Versatile, Sustainable,
Educational
Where are our suppliers located? **** Shanghai and Guangdong China (PCL and
Pigments), and Hudson, Wisconsin (Booklets)
What is our bottleneck? **** Melting Machines
What is the melting machine capacity? **** 15.5 units an hour
What is the capacity of the melting machines year 1 vs y5? **** Y1: 78 units/hr, Y5: 171
units/hr
How do you calculate units of stock? **** Unit produced in a year+ previous inventory-
forecasted demand- safety stock
What are our market segments? **** 1. Upper and Middle Class families who like
sustainable company with children under 18
2. Adult brick-toy consumers
How many people are in each marketing segment and their growth rate? **** 1.
Upper/Middle Class: 12,458,015 with a 7.5% growth rate
2. Adult Brick Toy Consumers: 160,000 with 4% growth rate
What is our total market share? **** .03 (in our start-up industry)
What is our price to the wholesaler? **** $17.85 (85% markup)
What is our website price? **** $34.99
What is our variable cost per year? **** $9.39
What year do we break-even? **** 3
, How is our IMC budget computed? **** 10% of our revenue.
What are our competitors prices? **** Lego: $29.99
Mega Bloks: $53.99
Who are our main competitors? **** Legos, MegaBloks, and GreenToys
What are the associated website costs? **** $2,500 a month for search engine
optimization, $30,000 per year
What color dyes do we offer? **** Blue, yellow, red, orange, green, pink, white, and
black
What are the main engineering steps? **** 1. Melt down plastic
2. Hopper carries plastic to pigment mixer to add dye
3. Hopper carries plastic to molds
4. Pieces sorted, packaged, and assembled in boxes
What shape molds do we have? **** 2x2, 2x4, 2x6, 2x8, and a tub mold
Where is our facility located? **** Baltimore, MD
How large is our facility? **** 27,200
What percent of our facility is office space and what percent is warehouse space? ****
30% office, 70% warehouse
Why did we choose Baltimore, MD? **** -Port of Baltimore
-1-95
-Freight Rails
-5th greenest state in America because of the low carbon footprint per capita
-High population of educated people-> better human capital
-near Chesapeake Bay so better source of environmentalists
What % of a bonus does the managing director earn compared to the other employees?
**** 8% to managing director
3% other employees
What are some employee benefits? **** Paid holidays
21 days of paid vacation time
4 sick days
disability/life/dental insurance
rental company car for managing director
What jobs are we outsourcing? **** Accounting and IT
