Answers | Verified | Latest 2024 Version
How many hotels in the world are in the STR Census database? - ✔✔172,000+
How many US hotels are in the Census database? - ✔✔52,000
How many US hotels are in the Hotel database? - ✔✔30,000 hotels
What hotels are in the hotel database? - ✔✔95% of chain hotels + 2,000 independents
What is the difference between Census and Hotel databases? - ✔✔The Census database contains basic
information about each hotel, whereas the hotel database consists only of properties who share their
rooms revenue, rooms available, and rooms sold information with STR.! !
What are the three Key Performance Indicator (KPI) metrics? - ✔✔Occ%, ADR, RevPAR
What are the geographical categorizations within the United States? - ✔✔Country, Region, State,
Market, Tract
What are the four industry segments, from largest to smallest? - ✔✔Market, Market Class, Tract, Tract
Scale
How many regions are in the United States? - ✔✔9
How many markets are in the United States? - ✔✔163
How many tracts are in the United States? - ✔✔630
, What are tracts called outside the US? - ✔✔Submarkets
Can markets cross state boarders? - ✔✔Yes
What are the two types of markets? - ✔✔Metro markets and Non-metro markets
How many scales and how many classes are there? - ✔✔7 scales, 6 classes
What accounts for the difference between the number of scales and the number of classes? - ✔✔There
are seven scales, which include six luxury—economy categories and a 7th category for independent
properties. There are 6 classes...it's the same six categories as scales, but independent properties are
slotted into the preexisting categories by achieved ADR.
How often are "scales" and "classes" defined? - ✔✔Annually, at the start of each year
What are the four key considerations when choosing a comp set? - ✔✔Participation ( do they submit
data?) Proximity (how close are they to my hotel?) Pricing (what are they charging for a room in
comparison to me?) Product (do we have similar amenities?)
What are the three types of segmentation? - ✔✔Transient (rack rate, corporate rate, packages,
government rate, etc.) Group (blocks of 10 rooms or more) Contract (airline crew, permanent guest, etc.)
How soon before a hotel opens can you purchase a comp set? - ✔✔At any point in time during
construction
How long does a hotel have to be closed for its rooms to exit the market's supply? - ✔✔1 month
The Uniform System of accounts defines demand as "the number of rooms sold." What two things are
NOT included in this number - ✔✔Comps and No shows