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What was the first chain - ✔✔Holiday Inn
What type of company has a contract where it receives payment and/or some portion of profits? -
✔✔Management Company
What are the 2 top markets in the U.S.? - ✔✔
Orlando, FL
Chicago, IL
What are the top 2 U.S. Metro Markets by number of properties? - ✔✔
Chicago, IL
Orlando, FL
What is the top U.S. Metro Market by occupancy? - ✔✔Fort Lauderdale, FL
What is the top U.S. Metro Market by average daily rate? - ✔✔Chicago, IL
What market is reviewed annually? - ✔✔Worldwide Markets
Why are worldwide markets reviewed annually? - ✔✔to determine if new markets may be created based
on growth in available supply and sample
How many scale categories are there? - ✔✔7 scale categories
, How are the scale categories broken up? - ✔✔6 for chain hotels ranging from Luxury to Economy, and 1
scale category for all Independent Hotels
When a chain is categorized in a specific scale group, what does it mean? - ✔✔means every hotel in that
chain is in that Scale group everywhere in the world, in every country and market
How are chains positioned in Scale groups? - ✔✔based on average daily rate (ADR)
How many Class categories are there and what category do they not have? - ✔✔6 Class categories;
No Independent Class group
Other than the Scale and Class categories, what non-geographic categories does STR track? -
✔✔Location;
Extended Stay
What are 2 foundations of the STAR Program? - ✔✔aggregating;
confidentiality
Aggregating - ✔✔means finding the averages based on the data from a group of hotels so that each
individual hotel is protected
Confidentiality - ✔✔rules to ensure no individual property data is ever disclosed to another property
What are some stakeholders when it comes to choosing a comp set? - ✔✔Management Company
Chain (corporate staff such as a regional manager)
GM
sales and marketing team
revenue manager