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Most common reason a property fails to sell is - ✔✔price
Matching human needs with goods or services to meet those needs is the process of - ✔✔marketing
_____________________ is a key personality trait of a successful agent - ✔✔problem solving
3 Ways Sales Agents Add Value to the Buying Process - ✔✔Counseling, Negotiating, and Managing the
transaction
Four P's of marketing real estate - ✔✔product, promotion, price and place
How can you know your product? - ✔✔Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
AIDA - ✔✔(The four psychological
steps of a sale: attention, interest, desire and action).
states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property. - ✔✔The principle of substitution in real estate valuation
Marketing to a specific age group is sometimes called - ✔✔generational selling
, An acronym for the psychological steps of a sale is - ✔✔AIDA
A willingness to change and grow your marketing plan demonstrates to concept of
____________. - ✔✔adaptation
To be an effective problem solver, it is beneficial to understand .... - ✔✔basic human needs and the
psychological
steps involved in a sale
defined as expected benefits to be received as a result of ownership - ✔✔amenities
Objectives should be - ✔✔measurable and achievable as well as timely.
Goals should be - ✔✔attainable, flexible, measurable, and time frame
shot gun method - ✔✔often the preferred choice for new agents until they realize that they can't
possibly take
on such a large-scale market
4 types of buyers - ✔✔-first time buyers
-relocators
-upgraders
-investors
communication is - ✔✔transcribing and receiving/ talking and listening
Marketing budget goals should be set for a minimum
of ___________, realistically more - ✔✔6 months